How to Develop Thought Leadership Assets

Our Thought Leadership Marketing Process follows five key steps. This post will explore step 3: Developing thought leadership assets.  Step 3 Objective: Create a library of content that will serve as a foundation for your entire Thought Leadership Marketing Strategy. With your vision for the future clear, now it’s time to begin creating high-quality content… Continue reading How to Develop Thought Leadership Assets

How to Develop Your Startups Future of Vision POV

Our Thought Leadership Marketing Process follows five key steps. This post will explore step 2: Developing your future of vision. Step 2 Objective: Distill your vision for the future into a compelling narrative with clear talking points that are unique, interesting, and align with what you do. The story you tell about your vision for… Continue reading How to Develop Your Startups Future of Vision POV

How to Identify Topics to Establish Thought Leadership In

Our Thought Leadership Marketing Process follows five key steps. This post will explore step 1: Identifying your strategic topics. Step 1 Objective: Identify the four most important topics in which you want to establish yourself as an expert. This step is all about helping you choose the right topics that support your objectives. As we’ve… Continue reading How to Identify Topics to Establish Thought Leadership In

Why Your Brand Should Become a Media Company

What type of company is Red Bull? The answer is obvious, right? They are an energy drink company, duh. Except they’re not. Red Bull isn’t really an energy drink company, or at least they certainly don’t act like one. Red Bull is a media company. They create TV shows, magazines, movies, music, and host hundreds of events… Continue reading Why Your Brand Should Become a Media Company

10 Companies Dominating Brand Publishing (And How They Do It)

Marketing used to be all about interruption. Commercials, pop-up ads, and in-your-face billboards. Advertising takes advantage of our attention with hope of converting it into action. But that’s all changing lately. People don’t want to be interrupted and they don’t want to be sold something. They want education, inspiration, and community. This shift has lead… Continue reading 10 Companies Dominating Brand Publishing (And How They Do It)

How to Drive Strategic Visibility to Your Thought Leadership Assets

Our Thought Leadership Development Process follows five key steps. This post will explore step 4: driving strategic visibility to your thought leadership assets.  Step 4 Objective: Use the content you’ve developed to create opportunities to speak with journalists, be a guest on podcasts, and to educate your target customers. Overview: Now that you’ve taken the… Continue reading How to Drive Strategic Visibility to Your Thought Leadership Assets

12 Reasons Why Founders Fail at Thought Leadership Marketing

We’ve seen a lot of founders over the years who want the benefits of thought leadership, but they aren’t willing to put in the work. Here are the most common reasons we’ve seen over the past seven years. Many factors can cause a thought leadership marketing strategy to fail and it can be a hard… Continue reading 12 Reasons Why Founders Fail at Thought Leadership Marketing

Why Your Company Needs an Enemy

Last week, Apple removed Fortnite, the world’s most popular video game from its app store. This removal meant a chunk of Fortnites 350 million-plus gamers would no longer be able to access the game through iOS. Shortly after Apple’s removal, Google removed the game too. The companies said Epic Games (the developers of Fortnite) had… Continue reading Why Your Company Needs an Enemy

Break Through the Noise By Declaring War on the Problem You Want to Solve

Our client was fed up with PR firms and consultants by the time he came to us. He was a highly successful businessman who passionately despised the influence of money in politics and had bold political ambitions. For the past few years, he had been trying to drum up awareness around his political ideas. He… Continue reading Break Through the Noise By Declaring War on the Problem You Want to Solve

How and Why to Build a Challenger Brand

Dollar Shave Club launched in 2011 with a mission to change the way men buy razors. The $3.5 billion dollar male shaving category had been dominated by the Gillette-Schick duopoly since the early 1900s. Their model was to wholesale razors to retailers who then sold them to customers. With no pressure from competitors, there was no major… Continue reading How and Why to Build a Challenger Brand