In today’s episode of Category Visionaries, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category.
Topics Discussed:
- Lessons Gil learned from hosting 20+ episodes of B2B Category Creators
- Introduction to the MarketingOS category
- Behind the scenes look at the work done to define the category
- Lessons learned from the MarketingOS category launch
- The role B2B influencers play in category creation
- Why Metadata didn’t explore category creation until after their Series A
- The role analyst firms play in category creation
- How (and why) Metadata slowly introduced category messaging into the website
- Gil’s #1 piece of advice for aspiring category creators
