In today’s episode of Category Visionaries, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category.

Topics Discussed:

  • Lessons Gil learned from hosting 20+ episodes of B2B Category Creators
  • Introduction to the MarketingOS category
  • Behind the scenes look at the work done to define the category
  • Lessons learned from the MarketingOS category launch
  • The role B2B influencers play in category creation
  • Why Metadata didn’t explore category creation until after their Series A
  • The role analyst firms play in category creation
  • How (and why) Metadata slowly introduced category messaging into the website
  • Gil’s #1 piece of advice for aspiring category creators 

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