In today’s episode of Category Visionaries, we speak with Ben Sesser, CEO & Co-Founder of BrightHire, an interview intelligence platform that’s raised $36 Million in funding.

Topics Discussed:

  • Ben’s career background in HR, and what it taught him about the central importance of the people who make up a business
  • Challenges and shortcomings in the current hiring strategies most businesses use, and how it inspired BrightHire’s founding
  • The typical BrightHire client profile – talent-forward organizations that treat hiring itself as a discipline
  • Why creating a category might mean more than just being a disruptor, and when working within an established space might actually work
  • How data becomes a key tool to educate a potential market, training customers to understand the value a business brings

Favorite book: 

The Lean Startup  

Are you building a category-defining B2B Company?