Because of the sensitivity of our work, much of what we do remains unattributed. We view ourselves as a company that operates best behind the scenes. Our goal is to make our clients the star, not ourselves.
Position our client as an expert in anti-corruption.
Because of all the noise around anti-corruption, we needed something big. Following our mathmen creative process, we identified an online meme that had proven to be popular, engaging, and right on the line of controversy that we like to be on.
Different versions of this meme have existed for years. So to stand out, we needed to get creative.
We came up with the idea to make this happen in real life by attempting to pass a law in California that would require politicians to wear the logos of their top donors, just like NASCAR drivers. By being the one to push this proposed law forward, our client would be positioned for his anti-corruption beliefs.
We knew that ballot initiatives were a way to generate interest, but we needed something even bigger to launch this. So we printed 120 life-size cutouts of everyone in the California Legislature, slapped on stickers representing their top donors, and flew to Sacramento to set them up at the State Capitol building. This launched a 6-month campaign where we traveled across the state with these cutouts.
In total, the campaign had 500+ placements, including places like the Today Show, Fox News, and USA Today.
Highlight our client’s transparency.
In the cloud mining industry, transparency is a major concern, and the industry is full of companies that scam their users. Using our mathmen process, we found a story that was being shared frequently and getting high engagement.
This told us that people liked to see the inside of a crypto mining farm because they likely had no idea what the inside looked like. Our idea was to take this to the next level by setting up live streams inside our client’s mining farms and call it LifeInsideaBitcoinFarm.com. This approach would take their level of transparency to an entirely new level and position our client as industry educators.
Position our client as an industry defender.
When we started working on this campaign, blockchain and crypto regulation was a major subject (and it continues to be). With discussions around the future of blockchain regulation in mind, we developed an idea for our client that would insert them into the conversation by writing an open letter to all U.S. politicians warning them of the dangers of regulation and how it could stifle innovation
We then published this letter on their blog and mailed printed versionst to 300+ politicians. From there, we executed a media outreach campaign letting the media and community know what we had just done.
Position our client as an industry educator.
We created a satirical organization called “Bankers Against Bitcoin” and hired 100 actors to act as protestors against Bitcoin outside of the Consensus conference in New York. The idea was that these actors represented future scenarios where blockchain technology takes away jobs and market share from big banks, leaving people without jobs. We created sarcastic phrases like “We thought this was a bubble!” and “Free Jamie Dimon” and had the actors carry the signs and chant in front of the conference entrance.
We also created the website BankersAgainstBitcoin.org that had an open letter declaring that it was a joke but warning that it could happen in the future. Flyers were handed out during the protest to drive people to this site.
We don’t do sales calls. We talk strategy. If after we’ve mapped out your strategy you want to work with us, great. Let’s do it. If not, well then you at least have a strategy to execute on your own or with someone else. We won’t waste your time or ours. We are very selective in who we work with and only take on companies that have a problem we believe in, a solution we believe in and a team we believe in. Free strategy calls will depend on our confidence that you meet that criteria and if we don’t think we can help you, we’ll let you know.
Apply below and we’ll get back to you within 1-2 business days if we think you’re a good fit.