What type of company is Red Bull? The answer is obvious, right? They are an energy drink company, duh. Except they’re not. Red Bull isn’t really an energy drink company, or at least they certainly don’t act like one. Red Bull is a media company. They create TV shows, magazines, movies, music, and host hundreds of events… Continue reading Why Your Brand Should Become a Media Company
Category: Brand Publishing
10 Companies Dominating Brand Publishing (And How They Do It)
Marketing used to be all about interruption. Commercials, pop-up ads, and in-your-face billboards. Advertising takes advantage of our attention with hope of converting it into action. But that’s all changing lately. People don’t want to be interrupted and they don’t want to be sold something. They want education, inspiration, and community. This shift has lead… Continue reading 10 Companies Dominating Brand Publishing (And How They Do It)