fbpx

What Turkeys Can Teach You About Category Design

In 1953, Swanson Foods had a 520,000-pound problem. After over-ordering turkeys for Thanksgiving, the company was now stuck with a massive supply of turkeys they couldn’t sell. They loaded the excess meat onto frozen train cars and moved it back and forth across the country, burning cash as they tried to find a solution. Management… Continue reading What Turkeys Can Teach You About Category Design