Behind the Category

Creating the Data Privacy Management Category with DataGrail’s Daniel Barber

Creating the Interview Intelligence Category with BrightHire’s Benjamin Sesser

Creating the In-Game Creation Category with Uri Marchand

Creating the Sending Management Category with Sendoso’s Kris Rudeegraap

Creating the LearningOps Category with Cognota’s Ryan Austin

Creating the Marketing Automation Category with Mark Organ

Creating the MarketingOS Category with Metadata’s Gil Allouche

Creating the Data Observability Category with Monte Carlo’s Barr Moses

How B2B Market Categories Are Created with G2’s Godard Abel

Creating the Account-Based Marketing (ABM) Category with Sangram Vajre