In today’s episode of Behind the Category, we speak with Barr Moses, Co-Founder & CEO of Monte Carlo, a data observability platform that’s raised over $230 Million in funding. 

Topics Discussed:

  • Barr’s background in the Israeli military, and the lessons in analytics and dealing with challenges that she brought to the world of business
  • How Barr’s Mother became her business inspiration from a young age, and what she learned from watching her business journey
  • Why it can be easy to end up making content only for yourself, and how important it is to communicate with your potential clients to know what’s really going on
  • Why Monte Carlo’s focus is on getting as many customers as possible and making them as happy as they possibly can
  • Why Barr spends time on podcasts, at speaking events and writing blogs to share the concept behind her new business category
  • The data observability category and why Barr is so thrilled to see it establishing itself

Listen on Apple

Listen on Spotify

Are you building a category-defining B2B Company?