In today’s episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding.
Topics Discussed:
- Uri’s childhood as a gamer and the lessons learned from his time in the Israeli Air Force
- What category Overwolf is in and why it’s not what people think at first
- The figures of Overwolf’s success, and how Uri defines and measures success
- How category creation can be challenging, and useful strategies to go about it
- Uri’s vision for Overwolf in the next 10 years
