In today’s episode of Behind the Category, we speak with Daniel Barber, CEO and Co-Founder of DataGrail, a data privacy management company that’s raised more than $84 Million in funding.

Topics Discussed:

  • Daniel’s international background, and why he chooses to live in San Francisco
  • How DataGrail aims to give control back to businesses, so they can provide the data transparency and control their customers want
  • Challenges: creating a new product category, educating one’s market, and aligning the company around the same narrative
  • Whether analyst firms have an important role in the creation of a new category
  • The future of data privacy

Are you building a category-defining B2B Company?