In today’s episode of Category Visionaries, we speak with Godard Abel, Co-Founder and CEO of G2, the world’s largest and most trusted software marketplace tracking over 2100 software categories. 

Topics Discussed:

  • The founding story of G2 
  • The problems with traditional analyst firms 
  • How G2 has built a foundation on trust 
  • How categories are created at G2 
  • How G2 is leveraging AI and what’s coming next 
  • Godards number one piece of advice for B2B founders looking to create a market category  

Favorite book: 

Man’s Search for Meaning

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Are you building a category-defining B2B Company?