Thought Leadership Marketing

How to Develop Your Startups Future of Vision POV

Our Thought Leadership Marketing Process follows five key steps. This post will explore step 2: Developing your future of vision.

Step 2 Objective: Distill your vision for the future into a compelling narrative with clear talking points that are unique, interesting, and align with what you do.

The story you tell about your vision for the future can make or break your startup.

Founders who master telling their story are the founders who win their markets, transform their industries, and build wildly successful startups.  Their well-crafted and clearly-articulated story propels their startup and helps attract more investors, talent, partners, and customers.

Yet while most founders tend to have a lot of ideas about the future they want to build, they often fail to translate their ideas into a clear and compelling narrative that gets investors, customers, and talent excited and bought in.

This step of our Thought Leadership Marketing Process will help get clear on your story so you can stand out and break through the noise. It will help you get clarity on your vision for the future by asking strategic questions that will help you to think like a visionary founder on a mission to transform their industry.

Getting Your Mindset Right Before You Begin

To get the most out of this exercise, you must prepare yourself for a new way of thinking.

You will need to step away from your product and step into the idea that you have a specific audience of people who need your help. Now put set a 60-minute timer, put your phone on do not disturb, and answer the questions ahead. 

Strategic Conversation Questions to Ask [Workbook]

Answer these key questions to clarify your vision for the future you’re building:

What to Do With These Answers

After you answer these questions, share them with your team, investors, and advisors. Get their insights and feedback and rework them as we you go. Once you are confident in the answers you have, now you need to turn these insights into a public manifesto that will eventually be published under your name that lays all this information out in a clear and exciting way.

Manifesto Example: AccessiBe 

This is one of our favorite examples of a powerful and well communicated vision for the future. It starts with a clear, tangible, and bold goal: “Our vision is to make the entire internet fully accessible to people with disabilities by 2025. By using automation rather than labor, the notion of a fully accessible internet (hundreds of millions of active websites and over 1.5 Billion in total) is for the first time ever a practical, attainable reality and not just a distant dream.”

From there, it proceeds to list the exact points about how they will do it, demonstrates how well they understand the problem, and outlines how it should be solved, before ending with powerful videos of happy customers they’ve worked with.

What Makes a Great Future of Vision Manifesto?

After helping write hundreds of manifestos, here’s what we believe is key to creating a compelling how that will help you attract investors, customers, partners, and talent.

Next Step: Pushing Your Vision Out Into the World

Having an exciting vision and a clearly articulated manifesto puts separates you from some of the noise out there but simply having these two things in place is not enough to guarantee your success by any means.

You need to generate awareness around your vision for the future. You need investors, customers, partners, and perspective talent to hear about your vision and to feel excited about it.

Developing high-quality content is the #1 way to do that and that’s exactly what we’ll cover in the upcoming article.

Read: How to Develop Thought Leadership Assets 

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