In today’s episode of Category Visionaries, we speak with Josh Shaul, CEO of Allure Security, about his lifelong obsession with cybersecurity, taking technology apart, and fighting the oldest scam on the internet, identity fraud. With a proactive approach to brand protection, Allure Security scours the internet for identity fraudsters impersonating established brands, working with browsers and other industry partners to shut them down or overloading them with unusable data, rendering their business model essentially unviable. From building relationships with major social media players to protecting individual accounts from scammers, more sophisticated brand protection is a cornerstone of contemporary business, and while total immunity is all but impossible, Allure Security can promise a dramatic reduction in its impact.

Topics Discussed:

  • How cybersecurity was a natural progression for Josh Shaul since he was a child in the 90s
  • How cybersecurity has evolved and grown more sophisticated over time, but why identity scams are still a major threat
  • Why cybersecurity is an ongoing ‘chess match’ against scammers, and how to target their profits as a major pain point
  • Brand Protection as a key category in the cybersecurity space, and why it deserves more recognition
  • Why punitive action against scammers may not always be advisable, safe jurisdictions and retaliatory attacks
  • The false promise of total protection, and why giving clients realistic expectations is a better relationship strategy

Favorite book: 

Mindset: The New Psychology of Success

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