In today’s episode of Category Visionaries, we speak with Matt Pierce, CEO of Immediate, a financial wellness platform helping America’s workers access their hard-earned cash between paydays. By prioritizing seamless adoption and meeting customers where their needs are, Immediate has managed not to lose a single client over the years, and continues to expand in the healthcare and hospitality industries.
Topics Discussed:
- How financial stress can impact the workplace, producing poor outcomes across the board
- How Immediate identified their market niche and why working with hospitality and healthcare works for them
- Why seamless integration isn’t always what it seems, and how Immediate gets it right where others fail
- The pros and cons of not moving to Silicon Valley, and weaponizing southern hospitality
