In today’s episode of Category Visionaries, we speak with Michael Belenkie, CEO and President of Entropy, a carbon capture company that’s raised $300 Million in funding.

Topics Discussed:

  • Michael’s background in engineering, and a long-running focus on the energy and gas economy
  • How stagnation in the low-carbon gas economy left space for someone to do something different
  • The importance of carbon pricing in making a compelling case for people to invest in the low carbon economy
  • Why effective communication was essential at the early stages of introducing Entropy’s concept to potential customers
  • The future of the low-carbon economy and why it’s important to understand differentiated investor priorities

Favorite book: 

Thinking, Fast and Slow

Are you building a category-defining B2B Company?