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Podcast

Pascal Weinberger, CEO of Bardeen: $18 Million Raised to Build the Future of No-Code Automation

In today’s episode of Category Visionaries, we speak with Pascal Weinberger, CEO of Bardeen, about how a customer-centric approach to workflow optimization helped build a corporate culture of constant innovation, and is helping people close some of those tabs we’re all working on. Sitting somewhere between the lightweight, easily accessible workflow solutions that we all use every day, and more heavy-duty tools which can take some getting used to, Bardeen can automate key workflow functions across multiple platforms to stop you wasting time copy-pasting between multiple tabs and give you time to focus on what you do best, all without any additional coding required.

Topics Discussed:

  • How Pascal identified a key inefficiency in the way we’ve all been working
  • The sweet spot between advanced functioning and ease of use, and how user feedback can help you to find it
  • Why automation across a few key platforms can drastically improve our workflow efficiency
  • Why enterprise sales can be an opaque approach, and how PLG provides critical customer insights
  • Why Bardeen uses the PLG approach to build a better product, and prepare for their push into the enterprise market
  • The power of storytelling in business growth, and why a strong tech spec isn’t necessarily enough anymore

 

Favorite book: 

What It Takes: Lessons in the Pursuit of Excellence

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