Grand Opening: The Front Lines SF StudioVisit ›

The Front Lines

Aerospace & Defense Agriculture AI and ML Climate & Energy Construction Cybersecurity Data DEV Fintech & Payments Government Healthcare HR & Recruiting Industrial Insurance Real Estate & Prop tech Regtech Restaurants Retail Sales & Marketing Supply Chain

Founder Led Growth Thought Leadership Podcast Pop up Podcasting Founder POV

About Us Our Story

Apply to be a Guest Subscribe

Aerospace & Defense Agriculture AI and ML Climate & Energy Construction Cybersecurity Data DEV Fintech & Payments Government Healthcare HR & Recruiting Industrial Insurance Real Estate & Prop tech Regtech Restaurants Retail Sales & Marketing Supply Chain

Founder Led Growth Thought Leadership Podcast Pop up Podcasting Founder POV

About Us Our Story

Apply to be a Guest Subscribe

The Front Lines

A B2B technology podcast network. A daily flagship show, eight specialty shows — BUILDERS, Unicorn Builders, Marketing Front Lines, Unicorn Marketers, The Narrative, Chief AI Officer, Behind the Category, 2030 — and twenty industry shows focused on how technology gets adopted. 1,500+ founder and operator interviews on the record.

Popular Shows

The Front Lines (Daily)BUILDERS Unicorn Builders Marketing Front Lines Unicorn Marketers The Narrative Chief AI Officer Behind the Category 2030

Studio

Content Studio Founder-led Growth Thought Leadership Podcast Founder POV Pop Up Podcasting San Francisco Studio

© 2026. All Rights Reserved with Front Lines Media.

Privacy Policy Terms of Service DMCA

Behind the Category | Podcasts

Behind the Category Front Lines

Where Behind the Category Builders talk GTM

Benjamin Sesser

Most recent episode

Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category

Benjamin Sesser · CEO & Founder, BrightHire

Featured

Guy Tytunovich

Creating the Go to Market Security Category with CHEQ’s Guy Tytunovich

Bryan Law · CMO, ZoomInfo

Creating the Go to Market Category with ZoomInfo’s Bryan Law

Episode directory

Sort by

Filter

Co-founder & CEO, G2

How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)