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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Andrew Wolfe, Co-CEO and Co-Founder of Bloomfilter, an AI-driven process mining platform that has raised $7 million in funding.
Andrew and his team dug deep to understand the fundamental issues behind software project failures, rather than simply building a tool to make the existing problems easier to deal with. By focusing on the root cause, they were able to develop a more impactful solution.
Bloomfilter's messaging evolved from a process coach to an operating system for software development to a process mining platform as the team gained a deeper understanding of how customers perceived and described their challenges. Don't be afraid to test and refine your positioning based on market input.
While it's important to advocate for your unique value proposition and resist being lumped into ill-fitting categories, founders must also be willing to adapt their vision based on customer needs and market realities. Strike a balance between staying true to your mission and being responsive to feedback.
Andrew regrets not trusting his instincts on certain strategic decisions and waiting too long to release the initial product. He advises founders to listen to their intuition and get their product in front of customers as soon as possible to accelerate learning and iteration.
Founders will face countless rejections from investors, customers, and other stakeholders. Rather than getting discouraged, view each "no" as a chance to gather valuable feedback and improve your offering. The more quickly you can learn from rejection, the faster you'll get to "yes."
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