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Strategic Communications Advisory For Visionary Founders
Dini Mehta ran sales at Lattice with under 3% voluntary attrition over four years, promoted nearly 50% of the management team from within, and built the kind of org where the best people kept choosing to stay. In this episode, she breaks down exactly how she did it: how she designs roles before writing job descriptions, why she keeps doing reference calls until she hears something negative, and the 90-day onboarding approach she uses with every senior hire that feels uncomfortable on purpose.
She also has a sharp take on AI fluency that goes well beyond the usual interview question, and makes a case that most senior onboarding is a quiet failure hiding in plain sight.
Topics discussed:
ABOUT YOUR HOST:
Andy Mowat has built GTM engines for top companies throughout his career. He led Revenue Operations and Demand Gen at four unicorns, including scaling from $10M to $100M ARR at both Upwork and Culture Amp, and helping guide Box and Carta through IPO scale. With a passion for connecting people, Andy has advised executives on their careers for years and launched Whispered to make searching for executive roles less intimidating.
Learn more about about Whispered: www.whispered.com
Interact with AI Andy: www.whispered.com/whisper-search
I started this podcast because, after building GTM engines at four unicorns, I learned firsthand that hiring is hard. Each episode, I sit down with a go-to-market leader to unpack how they actually build, scale, and retain high-performing teams. No theory, no fluff, just real stories and practical lessons from the people who have done it. Subscribe below to make sure you never miss an episode.
Co-Founder & Co-CEO of Chili Piper
Whispered Hiring with Alina Vandenberghe – Co-CEO & Co-Founder @ Chili Piper
Chief Customer Strategy Officer of 6sense
Whispered Hiring with Sanjay Kini, CCO @ 6sense
VP Global Sales of Gorgias
Whispered Hiring with Josh Roth – VP Revenue @ Gorgias
Chief Revenue Officer of Suralink
Whispered Hiring with Dustin Joost – CRO @ Suralink
SVP of Client Services of Invisible
Whispered Hiring with Adam Kuznia, SVP of Client Services @ Invisible
Head of GTM Strategy & Operations @ Canva of Canva
Whispered Hiring with Jessica Chiew, Head of GTM Strategy & Operations @ Canva
Global Head of ROI, Industries & Top Accounts of Red Hat
Whispered Hiring with Anurag Goel Global Head of ROI, Industries & Top Accounts @ Red Hat
Founder of Waypoint Works
Whispered Hiring with Heather Doshay – Founder @ Waypoint Works
Partner of Permanent Capital
Whispered Hiring with Brian Frank, Partner @ Permanent Capital
SVP of Marketing & Growth of Sendoso
Whispered Hiring with Patty DuChene – SVP of Marketing and Growth @ Sendoso
Chief Revenue Officer of Rasa
Whispered Hiring with Vikas Bhambri, CRO @ Rasa
Chief Business Officer of Zensai
Whispered Hiring with Robin Daniels, CBO @ Zensai
CEO of Beam Benefits
Whispered Hiring with Tolithia Kornweibel – CEO @ Beam Benefits
CEO of Rocketlane
Whispered Hiring with Srikrishnan Ganesan, CEO @ Rocketlane
Vice President, Customer Success of ZoomInfo
Whispered Hiring with Whitney Littman, VP Customer Success @ ZoomInfo
Chief Customer Officer of 3 Time CCO
Whispered Hiring with Paul Staelin @ 3 Time CCO
VP of Customer Growth of Quiq
Whispered Hiring with Ejieme Eromosele – VP of Customer Growth @ Quiq
CRO & CMO of Weights & Biases
Whispered Hiring with Robin Bordoli, CRO & CMO @ Weights & Biases
SVP of Operations of Engine
Whispered Hiring with Mollie Bodensteiner – SVP of Operations @ Engine
Chief Revenue Officer of Stensul
Whispered Hiring with Tim Dorris – CRO @ Stensul
Marketing Strategy/Chief of Staff of LiveRamp
Whispered Hiring with Karrie Sanderson, Marketing Strategy/Chief of Staff (LiveRamp)
Chief Customer Officer of ClientSuccess
Whispered Hiring with Kristi Faltorusso, Chief Customer Officer @ ClientSuccess
CEO & Co-Founder of UserEvidence
Whispered Hiring with Evan Huck – CEO & Co-Founder @ UserEvidence
Former President of Kustomer
Whispered Hiring with Doug Hanna, Former President @ Kustomer
VP of People of Glean
Whispered Hiring with Alla Mezhvinsky, VP of People @ Glean
Chief Revenue Officer of Replit
Whispered Hiring with Ghazi Masood, CRO @ Replit
Co-Founder of Outlever
Whispered Hiring with Melissa Rosenthal, Co-Founder @ Outlever
Chief Evangelist of Webflow
Whispered Hiring with Guy Yalif, Chief Evangelist @ Webflow
Co-Founder & CEO of Paid
Whispered Hiring with Manny Medina – Co-Founder & CEO @ Paid