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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Eric Helitzer, CEO & Founder of SubBase, a construction materials management platform that has raised $5 Million in funding.
Here are the most interesting points from our conversation:
Start charging for your product early to understand who truly values it and to identify your real ICP.
Success in the construction tech industry heavily relies on building strong relationships; prioritize understanding and networking within the industry.
Regularly update your product based on feedback from early users to ensure it meets market needs and improves user satisfaction.
In industries resistant to change, focus on educating potential users about the benefits and ROI of your product rather than just selling.
Tailor your sales approach to show how your technology can enhance existing processes without causing major disruptions, especially in traditional industries like construction.