Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Sophie Novati, CEO and Founder of Formation, a virtual fellowship program for software engineers that has raised $9 Million in funding.

Here are the most interesting points from our conversation:

  • Tech-Driven Education: Sophie emphasizes the importance of using engineering and product thinking to solve education problems at scale, leading to Formation’s adaptive learning platform.
  • Unconditional Support: Formation offers unlimited technical training until participants secure a signed offer letter, a unique value proposition in the training program space.
  • Dynamic Curriculum: Every lesson and assignment at Formation is dynamically computed based on individual performance, ensuring personalized and effective learning experiences.
  • Mentorship Model: Formation’s mentors, who are compensated but primarily driven by impact, provide just-in-time mentorship based on students’ real-time needs and challenges.
  • Navigating Market Changes: Sophie discusses how the current job market has become more competitive, necessitating longer job hunts and more rigorous preparation for software engineers.
  • Commitment to DEI: Formation partners with companies like Netflix to support diversity hiring initiatives, aiming to build a more inclusive and equitable workforce.

 

Actionable
Takeaways

Implement Adaptive Learning:

Use technology to create a dynamic curriculum that adapts to individual performance, ensuring personalized learning experiences and better outcomes.

Offer Unconditional Support:

Provide continuous, tailored support until participants achieve their goals, rather than setting a fixed timeframe for training programs.

Leverage Just-In-Time Mentorship:

Pair learners with mentors who can provide immediate, relevant guidance based on recent performance and challenges, enhancing the impact of mentorship.

Focus on High Leverage Actions:

Identify and target high leverage areas within your mission to maximize impact, such as removing barriers to education for underrepresented groups.

Adapt to Market Changes:

Stay observant and flexible, adjusting your strategies and support structures in response to evolving market conditions to better serve your audience.

Recommended Founder
Interviews

Stoyan Zulyamsky

Co-Founder of Costimize

Stoyan Zulyamsky, Co-Founder of Costimize: $5 Million Raised to Revolutionize Cloud Finance Management

Prakash Chandran

Co-Founder and CEO of Xano

Prakash Chandran, Co-Founder and CEO of Xano: $5.4 Million Raised to Build the Next Generation of No-Code Backend Development

Harpreet Singh

Co-Founder and CEO of Launchable

Harpreet Singh, Co-Founder and CEO of Launchable: Over $12 Million Raised to Build the Future of Software Testing

Evan Kaplan

CEO of InfluxData

Evan Kaplan, CEO of InfluxData: Over $170 Million Raised to Build the Leading Time Series Provider

John Li

CEO and Co-Founder of Vimcal

John Li, CEO & Co-Founder of Vimcal: $7 Million Raised to Build the Future of Calendar Productivity

Martin Mao

CEO of Chronosphere

Martin Mao, CEO of Chronosphere: $250 Million Raised to Build the Future of Observability

Tom Tovar

CEO and Co-Founder of AppDome

Tom Tovar, CEO and Co-Founder of AppDome: Over $26 Million Raised to Build the Future of Mobile App Security

James Evans

Co-Founder and CEO of CommandBar

James Evans, Co-Founder and CEO of CommandBar: $24 Million Raised to Build the Leading AI-Powered User Assistance Platform

Johnny Dallas

CEO and Co-Founder of Zeet.co

Johnny Dallas, CEO & Co-Founder of Zeet.co: $6M Raised to Power the Future of CI/CD & Deployment

Lasse Andresen

CEO and Founder of IndyKite

Lasse Andresen, CEO and Founder of IndyKite: $10 Million Raised to Empower Teams to Move Beyond Legacy Identity and Access Management

Suresh Mathew

Founder and CEO of Sedai

Suresh Mathew, Founder and CEO of Sedai: $18 Million Raised to Automate Cloud Management for Critical Decisions

Lukas Gentele

Co-Founder & CEO of Loft Labs

Lukas Gentele, CEO of Loft Labs: $5 Million Raised to Build the Virtual Kubernetes Category

Chetan Venkatesh

CEO of Macrometa

Chetan Venkatesh, CEO of Macrometa: $38 Million raised to Build the Hyper Distributed Cloud for the Next Generation of Applications

Tom Hacohen

CEO and Founder of Svix

Tom Hacohen, CEO and Founder of Svix: $10.5 Million Raised to Power the Future of Webhooks

Omri Gazitt

CEO & Co-Founder of Aserto

Omri Gazitt, CEO & Co-Founder at Aserto: $5 Million Raised to Build the Future of Authorization

Tommy Dang

Co-Founder & CEO of Mage

Tommy Dang, CEO of Mage: $6.3 Million Raised to Build a Modern Replacement For Airflow

Ayal Yogev

CEO and Co-Founder of Anjuna

Ayal Yogev, CEO and Co-Founder of Anjuna: $42 Million to Build The Future of Confidential Computing

Tim Kraska

Co-Founder of Einblick

Tim Kraska, Co-Founder of Einblick: $6M Raised to Build the Visual Data Computing Category

Michael Corr

Founder and CEO of Duro Labs

Michael Corr, CEO of Duro Labs: $4 Million Raised to Power the Future of Hardware Engineering

DeVaris Brown

CEO and Co-Founder of Meroxa

DeVaris Brown, CEO and Co-Founder of Meroxa: Over $19 Million Raised to Empower Engineering Teams with Better Stream Processing

Ravi Parikh

CEO and Co-Founder of Airplane

Ravi Parikh, CEO and Co-Founder of Airplane: Over $40 Million Raised to Build Better Developer Infrastructure For Internal Tooling

Matthew O’Riordan

CEO of Ably Realtime

Matthew O’Riordan, CEO of Ably Realtime: Over $82 Million Raised to Build the Future of Realtime Experience Infrastructure

Yana Welinder

CEO and Founder of Kraftful

Yana Welinder, CEO and Founder of Kraftful: Over $3 Million Raised to Help Product Builders Create Better Products and Communities

Alan Shreve

CEO and Founder of Ngrok

Alan Shreve, CEO and Founder of Ngrok: $50 Million Raised to Help Devs Deploy SItes, Services, and Apps

Mike Long

CEO and Founder of Kosli

Mike Long, CEO and Founder of Kosli: $3.5 Million Raised to Deliver Secure Software Changes at Scale and Deploy to Production with Speed

Gary Hoberman

CEO & Founder of Unqork

Gary Hoberman, CEO & Founder of Unqork: Over $400 Million Raised to Pioneer the Codeless as a Service (CaaS) Category

Yadhu Gopalan

CEO and Founder of Esper

Yadhu Gopalan, CEO and Founder of Esper: $100 Million Raised to Build the Future of Android Device Management

Gil Feig

CTO of Merge

Gil Feig, CTO of Merge: $75 Million Raised to Help B2B Companies Build Customer-Facing Integrations via It’s Unified API Platform

Paul Stovell

CEO and Founder of Octopus Deploy

Paul Stovell, CEO and Founder of Octopus Deploy: Over $170 Million Raised to Build the Future of Deployment Automation

Anish Dhar

Co-Founders of Cortex

Anish Dhar and Ganesh Datta, Co-Founders of Cortex: Over $52 Million Raised to Improve Developer Productivity

Yingjun Wu

CEO and Co-Founder of RisingWave

Yingjun Wu, CEO and Co-Founder of RisingWave Labs: $40 Million Raised to Make Stream Processing Simple, Affordable, and Accessible

Benjamin Wilms

CEO and Co-Founder of Steadybit

Benjamin Wilms, CEO and Co-Founder of Steadybit: $7.8 Million Raised to Build the Future of Chaos Engineering

Ron Efroni

CEO and Co-Founder of Flox

Ron Efroni, CEO & Co-Founder of Flox: $28 Million Raised to Empower Developers with Reproducible Environments That Span the Enterprise SDLC

Andrew Wolfe

Co-Founder and Co-CEO of Bloomfilter

Andrew Wolfe, Co-Founder and Co-CEO of Bloomfilter: $7 Million Raised to Power the Future of Process Mining

Paul Kim

CEO of Notifi

Paul Kim, CEO of Notifi: $12 Million raised to Build the Future of Web3 Communication Infrastructure

Joshua Aaron

CEO of Aiden

Joshua Aaron, CEO Aiden, $3 Million Raised to Build the Future of Software Packaging and Deployment

Hersh Tapadia

Co-Founder & CEO of Allstacks

Hersh Tapadia, CEO of Allstacks: $16 Million Raised to Build the Value Stream Intelligence Category

Liam Randall

CEO and Founder of Cosmonic

Liam Randall, CEO and Founder of Cosmonic: $8.5 Million Raised to Power the Future of WebAssembly

David Siegel

David Siegel of Glide

David Siegel, CEO of Glide: Over $20 Million Raised to Power the Future of No-Code Application Development

Casey Rosenthal

CEO of Verica

Casey Rosenthal, CEO of Verica: $17 Million Raised to Build the Future of Chaos Engineering

Romaric Philogene

CEO of Qovery

Romaric Philogene, CEO of Qovery: $4 Million Raised to Help You Deploy Your Apps on AWS in Seconds

James Hawkins

CEO of PostHog

James Hawkins, CEO of PostHog: $21 Million Raised to Build the Future of Product Analytics

Zach Lloyd

CEO and Founder of Warp

Zach Lloyd, CEO and Founder of Warp: $70 Million Raised to Build a Better Terminal

Derric Gilling

Co-founder & CEO of Moesif

Derric Gilling, CEO of Moesif: $15 Million Raised to Build the Future of API Analytics

Honey Mittal

Co-Founder, CPO & CEO of Locofy.ai

Honey Mittal, CEO of Locofy.ai: $3 Million Raised to Build the Future of Frontend Development

Ramiro Berrelleza

Founder and CEO of Okteto

Ramiro Berrelleza, CEO of Okteto: $18 Million Raised to Build the Future of Cloud Development

Dylan Etkin

CEO and Co-Founder of Sleuth

Dylan Etkin, CEO and Co-Founder of Sleuth: $25 Million Raised to Make Engineering Teams More Efficient

Tomas Reimers

Co-Founder of Graphite

Tomas Reimers, Co-Founder of Graphite: $22.5 Million Raised to Build the Future of Code Reviews

Matt Butcher

CEO of Fermyon

Matt Butcher, CEO of Fermyon: $26 Million Raised to Power the Future of WebAssembly

Ori Keren

CEO and Co-Founder of LinearB

Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management

Marcin Wyszynski

Co-Founder and CPO of Spacelift

Marcin Wyszynski, Co-Founder and CPO of Spacelift: Over $22 Million Raised to Build the Future of IaC Management

Mike Malone

CEO and Founder of Smallstep

Mike Malone, CEO and Founder of Smallstep: $26 Million Raised to Build the Future of Certificate Lifecycle Management For DevOps

Pascal Weinberger

CEO of Bardeen

Pascal Weinberger, CEO of Bardeen: $18 Million Raised to Build the Future of No-Code Automation

Paolo Fragomeni

CEO of Socket Supply

Paolo Fragomeni, CEO of Socket Supply: $3.5 Million Raised to Build the Future of P2P Computing

Eden Full Goh

Founder & CEO of Mobot

Eden Full Goh, Founder & CEO of Mobot: Over $17 Million Raised to Power the Future of Mobile App Testing

Costa Tsaousis

CEO and Founder of Netdata

Costa Tsaousis, CEO and Founder of Netdata: Over $30 Million Raised to Power the Future of Infrastructure Monitoring

Ben Kliger

CEO and Co-Founder of Zenity

Ben Kliger, CEO and Co-Founder of Zenity: $21.5 Million Raised to Build the Future of Security and Governance for AI, Low-Code, and No-Code Development

Egil Østhus

CEO and Co-founder of Unleash

Egil Østhus, CEO of Unleash: $16.5 Million Raised to Build the Future of Feature Management