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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Yana Welinder, CEO & Founder of Kraftful, a product research tool that has raised over $3 Million in funding.

Here are the most interesting points from our conversation:

  • Founding Kraftful: Yana transitioned from law and academia to product management, eventually founding Kraftful to revolutionize product research.
  • Early AI Experimentation: Started experimenting with large language models in 2020, leading to the development of Kraftful’s current product.
  • Organic Growth Strategy: Leveraging community-building on Twitter and focusing on solving specific problems for product managers.
  • Competitive Landscape: Kraftful stands out by specifically addressing the needs of product teams, differentiating from general user feedback summarization tools.
  • Go-To-Market Challenges: Faced new challenges with the launch of Meta’s Threads, prompting a reassessment of user acquisition strategies.
  • Vision for the Future: Aiming to become the leading human-AI interface for product builders, integrating user feedback seamlessly into the product development process.

 

Actionable
Takeaways

Leverage Community Engagement:

Build an active community around your target audience’s challenges, not just your product. Engage in meaningful conversations that address their specific pain points.

Focus on Specific Problems:

Position your product by focusing on the specific problems it solves for your target market, rather than just highlighting its features or technology.

Iterate with User Feedback:

Continuously gather and analyze user feedback to refine your product. Use tools like large language models to handle large volumes of feedback efficiently.

Agility in Go-To-Market Strategy:

Stay flexible and be ready to pivot your user acquisition strategy when market conditions change, as seen with the rise of Meta’s Threads impacting Twitter-based growth.

Plan for Long-Term Differentiation:

Think deeply about your product’s long-term differentiation. Understand where your foundational technology fits in the broader market and build unique advantages that set you apart.

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