Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Yana Welinder, CEO & Founder of Kraftful, a product research tool that has raised over $3 Million in funding.

Here are the most interesting points from our conversation:

  • Founding Kraftful: Yana transitioned from law and academia to product management, eventually founding Kraftful to revolutionize product research.
  • Early AI Experimentation: Started experimenting with large language models in 2020, leading to the development of Kraftful’s current product.
  • Organic Growth Strategy: Leveraging community-building on Twitter and focusing on solving specific problems for product managers.
  • Competitive Landscape: Kraftful stands out by specifically addressing the needs of product teams, differentiating from general user feedback summarization tools.
  • Go-To-Market Challenges: Faced new challenges with the launch of Meta’s Threads, prompting a reassessment of user acquisition strategies.
  • Vision for the Future: Aiming to become the leading human-AI interface for product builders, integrating user feedback seamlessly into the product development process.

 

Actionable
Takeaways

Leverage Community Engagement:

Build an active community around your target audience’s challenges, not just your product. Engage in meaningful conversations that address their specific pain points.

Focus on Specific Problems:

Position your product by focusing on the specific problems it solves for your target market, rather than just highlighting its features or technology.

Iterate with User Feedback:

Continuously gather and analyze user feedback to refine your product. Use tools like large language models to handle large volumes of feedback efficiently.

Agility in Go-To-Market Strategy:

Stay flexible and be ready to pivot your user acquisition strategy when market conditions change, as seen with the rise of Meta’s Threads impacting Twitter-based growth.

Plan for Long-Term Differentiation:

Think deeply about your product’s long-term differentiation. Understand where your foundational technology fits in the broader market and build unique advantages that set you apart.

Recommended Founder
Interviews

Costa Tsaousis

CEO and Founder of Netdata

Costa Tsaousis, CEO and Founder of Netdata: Over $30 Million Raised to Power the Future of Infrastructure Monitoring

Tom Tovar

CEO and Co-Founder of AppDome

Tom Tovar, CEO and Co-Founder of AppDome: Over $26 Million Raised to Build the Future of Mobile App Security

Suresh Mathew

Founder and CEO of Sedai

Suresh Mathew, Founder and CEO of Sedai: $18 Million Raised to Automate Cloud Management for Critical Decisions

Yingjun Wu

CEO and Co-Founder of RisingWave

Yingjun Wu, CEO and Co-Founder of RisingWave Labs: $40 Million Raised to Make Stream Processing Simple, Affordable, and Accessible

James Evans

Co-Founder and CEO of CommandBar

James Evans, Co-Founder and CEO of CommandBar: $24 Million Raised to Build the Leading AI-Powered User Assistance Platform

Tom Hacohen

CEO and Founder of Svix

Tom Hacohen, CEO and Founder of Svix: $10.5 Million Raised to Power the Future of Webhooks

Yadhu Gopalan

CEO and Founder of Esper

Yadhu Gopalan, CEO and Founder of Esper: $100 Million Raised to Build the Future of Android Device Management

Ravi Parikh

CEO and Co-Founder of Airplane

Ravi Parikh, CEO and Co-Founder of Airplane: Over $40 Million Raised to Build Better Developer Infrastructure For Internal Tooling

Omri Gazitt

CEO & Co-Founder of Aserto

Omri Gazitt, CEO & Co-Founder at Aserto: $5 Million Raised to Build the Future of Authorization

Ron Efroni

CEO and Co-Founder of Flox

Ron Efroni, CEO & Co-Founder of Flox: $28 Million Raised to Empower Developers with Reproducible Environments That Span the Enterprise SDLC

Eden Full Goh

Founder & CEO of Mobot

Eden Full Goh, Founder & CEO of Mobot: Over $17 Million Raised to Power the Future of Mobile App Testing

David Siegel

David Siegel of Glide

David Siegel, CEO of Glide: Over $20 Million Raised to Power the Future of No-Code Application Development

Anish Dhar

Co-Founders of Cortex

Anish Dhar and Ganesh Datta, Co-Founders of Cortex: Over $52 Million Raised to Improve Developer Productivity

Ayal Yogev

CEO and Co-Founder of Anjuna

Ayal Yogev, CEO and Co-Founder of Anjuna: $42 Million to Build The Future of Confidential Computing

Honey Mittal

Co-Founder, CPO & CEO of Locofy.ai

Honey Mittal, CEO of Locofy.ai: $3 Million Raised to Build the Future of Frontend Development

Lukas Gentele

Co-Founder & CEO of Loft Labs

Lukas Gentele, CEO of Loft Labs: $5 Million Raised to Build the Virtual Kubernetes Category

Gary Hoberman

CEO & Founder of Unqork

Gary Hoberman, CEO & Founder of Unqork: Over $400 Million Raised to Pioneer the Codeless as a Service (CaaS) Category

Tommy Dang

Co-Founder & CEO of Mage

Tommy Dang, CEO of Mage: $6.3 Million Raised to Build a Modern Replacement For Airflow

Ori Keren

CEO and Co-Founder of LinearB

Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management

Mike Long

CEO and Founder of Kosli

Mike Long, CEO and Founder of Kosli: $3.5 Million Raised to Deliver Secure Software Changes at Scale and Deploy to Production with Speed

Benjamin Wilms

CEO and Co-Founder of Steadybit

Benjamin Wilms, CEO and Co-Founder of Steadybit: $7.8 Million Raised to Build the Future of Chaos Engineering

Zach Lloyd

CEO and Founder of Warp

Zach Lloyd, CEO and Founder of Warp: $70 Million Raised to Build a Better Terminal

Ben Kliger

CEO and Co-Founder of Zenity

Ben Kliger, CEO and Co-Founder of Zenity: $21.5 Million Raised to Build the Future of Security and Governance for AI, Low-Code, and No-Code Development

Tom Trowbridge

Co-Founder of Fluence Labs

Tom Trowbridge, co-founder of Fluence Labs: $9 Million Raised to Build the Future of Decentralized P2P Computing

Hersh Tapadia

Co-Founder & CEO of Allstacks

Hersh Tapadia, CEO of Allstacks: $16 Million Raised to Build the Value Stream Intelligence Category

Evan Kaplan

CEO of InfluxData

Evan Kaplan, CEO of InfluxData: Over $170 Million Raised to Build the Leading Time Series Provider

Casey Rosenthal

CEO of Verica

Casey Rosenthal, CEO of Verica: $17 Million Raised to Build the Future of Chaos Engineering

Tim Kraska

Co-Founder of Einblick

Tim Kraska, Co-Founder of Einblick: $6M Raised to Build the Visual Data Computing Category

Romaric Philogene

CEO of Qovery

Romaric Philogene, CEO of Qovery: $4 Million Raised to Help You Deploy Your Apps on AWS in Seconds

Derric Gilling

Co-founder & CEO of Moesif

Derric Gilling, CEO of Moesif: $15 Million Raised to Build the Future of API Analytics

John Li

CEO and Co-Founder of Vimcal

John Li, CEO & Co-Founder of Vimcal: $7 Million Raised to Build the Future of Calendar Productivity

Paul Stovell

CEO and Founder of Octopus Deploy

Paul Stovell, CEO and Founder of Octopus Deploy: Over $170 Million Raised to Build the Future of Deployment Automation

Marcin Wyszynski

Co-Founder and CPO of Spacelift

Marcin Wyszynski, Co-Founder and CPO of Spacelift: Over $22 Million Raised to Build the Future of IaC Management

Matt Butcher

CEO of Fermyon

Matt Butcher, CEO of Fermyon: $26 Million Raised to Power the Future of WebAssembly

Ramiro Berrelleza

Founder and CEO of Okteto

Ramiro Berrelleza, CEO of Okteto: $18 Million Raised to Build the Future of Cloud Development

Egil Østhus

CEO and Co-founder of Unleash

Egil Østhus, CEO of Unleash: $16.5 Million Raised to Build the Future of Feature Management

Michael Corr

Founder and CEO of Duro Labs

Michael Corr, CEO of Duro Labs: $4 Million Raised to Power the Future of Hardware Engineering

Gil Feig

CTO of Merge

Gil Feig, CTO of Merge: $75 Million Raised to Help B2B Companies Build Customer-Facing Integrations via It’s Unified API Platform

Matthew O’Riordan

CEO of Ably Realtime

Matthew O’Riordan, CEO of Ably Realtime: Over $82 Million Raised to Build the Future of Realtime Experience Infrastructure

Stoyan Zulyamsky

Co-Founder of Costimize

Stoyan Zulyamsky, Co-Founder of Costimize: $5 Million Raised to Revolutionize Cloud Finance Management

Andrew Wolfe

Co-Founder and Co-CEO of Bloomfilter

Andrew Wolfe, Co-Founder and Co-CEO of Bloomfilter: $7 Million Raised to Power the Future of Process Mining

DeVaris Brown

CEO and Co-Founder of Meroxa

DeVaris Brown, CEO and Co-Founder of Meroxa: Over $19 Million Raised to Empower Engineering Teams with Better Stream Processing

Paolo Fragomeni

CEO of Socket Supply

Paolo Fragomeni, CEO of Socket Supply: $3.5 Million Raised to Build the Future of P2P Computing

Chetan Venkatesh

CEO of Macrometa

Chetan Venkatesh, CEO of Macrometa: $38 Million raised to Build the Hyper Distributed Cloud for the Next Generation of Applications

Joshua Aaron

CEO of Aiden

Joshua Aaron, CEO Aiden, $3 Million Raised to Build the Future of Software Packaging and Deployment

Prakash Chandran

Co-Founder and CEO of Xano

Prakash Chandran, Co-Founder and CEO of Xano: $5.4 Million Raised to Build the Next Generation of No-Code Backend Development

Harpreet Singh

Co-Founder and CEO of Launchable

Harpreet Singh, Co-Founder and CEO of Launchable: Over $12 Million Raised to Build the Future of Software Testing

Alan Shreve

CEO and Founder of Ngrok

Alan Shreve, CEO and Founder of Ngrok: $50 Million Raised to Help Devs Deploy SItes, Services, and Apps

Tomas Reimers

Co-Founder of Graphite

Tomas Reimers, Co-Founder of Graphite: $22.5 Million Raised to Build the Future of Code Reviews

Dylan Etkin

CEO and Co-Founder of Sleuth

Dylan Etkin, CEO and Co-Founder of Sleuth: $25 Million Raised to Make Engineering Teams More Efficient

Johnny Dallas

CEO and Co-Founder of Zeet.co

Johnny Dallas, CEO & Co-Founder of Zeet.co: $6M Raised to Power the Future of CI/CD & Deployment

Pascal Weinberger

CEO of Bardeen

Pascal Weinberger, CEO of Bardeen: $18 Million Raised to Build the Future of No-Code Automation

James Hawkins

CEO of PostHog

James Hawkins, CEO of PostHog: $21 Million Raised to Build the Future of Product Analytics

Mike Malone

CEO and Founder of Smallstep

Mike Malone, CEO and Founder of Smallstep: $26 Million Raised to Build the Future of Certificate Lifecycle Management For DevOps

Sophie Novati

CEO and Founder of Formation

Sophie Novati, CEO and Founder of Formation: $9 Million Raised to Build a Virtual Fellowship Program for Software Engineers

Lasse Andresen

CEO and Founder of IndyKite

Lasse Andresen, CEO and Founder of IndyKite: $10 Million Raised to Empower Teams to Move Beyond Legacy Identity and Access Management

Martin Mao

CEO of Chronosphere

Martin Mao, CEO of Chronosphere: $250 Million Raised to Build the Future of Observability

Liam Randall

CEO and Founder of Cosmonic

Liam Randall, CEO and Founder of Cosmonic: $8.5 Million Raised to Power the Future of WebAssembly

Paul Kim

CEO of Notifi

Paul Kim, CEO of Notifi: $12 Million raised to Build the Future of Web3 Communication Infrastructure