5 outcomes our program creates

#1

Trent Bigelow

CEO & Co-Founder

You will have more brand awareness.

"Getting exposure to the right people is a challenge for all founders. FLM’s program helped get our name and message in front of the right customers, partners, investors, and journalists."

#2

Michael Browning

Head of Global PR and Content Strategy

You will be positioned as a subject matter expert.

"Over the past five years of working with Front Lines Media, their program has helped establish our brand as go-to experts in the crowded field of cybersecurity. Journalists regularly cover our original research now and come to us for our comments and insights on real-time events happening in our space."

#3

Bobby Marhamat

Founder and CEO

You will have a powerful and clear brand narrative.

“We've worked with FLM since late 2019 and their program has helped us define, articulate, and spread a compelling narrative around our vision for the new market category we are creating”

#4

Sebastiaan van der Lans

Founder & CEO of WordProof.

You will have more buzz and excitement around your vision.

"FLM's program helped us dramatically in kick-starting our category creation strategy. Together, we increased awareness around our vision for the future. I rarely hire external agencies but decided to take a risk on them and I'm glad I did!"

#5

Marco Streng

CEO & Founder

You will have more trust and credibility.

"Like all startups, we struggled with credibility in the early days since no one knew who we were. Front Lines Media program helped us build our credibility by positioning us as an industry advocate. We’ve worked with them now for nearly 8 years."

Our proven thought leadership development process

  • STEP 1 Craft Your Manifesto
  • STEP 2 Identify Strategic Conversations
  • STEP 3 Create Thought Leadership Assets
  • STEP 4 Amplify Assets and Drive Strategic Visibility
  • STEP 5 Lead and Engage in Key Conversations

Our Philosophy

For nearly a decade we’ve been deep in the trenches on the front lines with early-stage founders across nearly every industry, working alongside them as they bring their ideas to market. We’ve seen what works and what doesn’t. We’ve had many wins and many failures. And we’ve had the opportunity to experiment, optimize, and improve our approach each and every time.

Principles That Define Our Approach

Principle 1:
You must build your own audience and community. You cannot rely on gatekeepers to give or sell you access to theirs.
Principle 2:
You must tell a story that articulates to your customers that change is coming and they must adapt in order to survive and thrive.
Principle 3:
You must position yourself as a guide who can help your customers (the hero) succeed. You are not the hero of the story.
Principle 4:
You must champion and advocate for your customers. Turn them into superheroes.
Principle 5:
You must market a movement and way of doing things. You cannot market a product based on features and capabilities.
Principle 6:
You must blanket the internet with high-value content of all types to capture the search demand of customers.

We realize not everyone agrees with these principles. That’s totally fine.

Ready to Build Your Thought leadership Strategy?

Download our step by step guide.