In today’s episode of Category Visionaries, we speak with Thibaut Sahagian, CEO of Multis. Thibaut is an entrepreneur active in the crypto world since 2014, and could be called a true pioneer of Web3 native businesses. He’s turned his passion for B2B and SaaS strategies into a dynamic enterprise with Multis, a financial toolkit and banking services platform integrating the best solutions from across the space and helping enterprise partners sort, save, and spend crypto in ways that make sense for them. In a market dominated by greed and growth, Multis focuses on real solutions as a more sustainable, resilient strategy to see them safely through the volatility of a bull-bear business cycle.

Topics Discussed:

  • How being a crypto pioneer led to a B2B-focused business mindset, and what Thibaut learned in the early years of the space
  • Why decentralized money markets were the real game changer for crypto, and how compound protocol made all the difference
  • FTX finance, the effect on crypto’s long-term prospects, greed and the debate over the need for governance
  • The future of finance as a hybrid space between centralized and decentralized exchanges
  • Multis’ Web3 pitch – quick, seamless banking solutions to sort, manage and spend funds, token liquidity and more
  • Why a bear market today is the bull market of tomorrow, and a great time to get in on investments
  • Breaking through the crypto noise, and why Multis keeps to a traditional, relationship-oriented approach
  • Why being a market pioneer means spending time on education and constructing your own target markets


Favorite book: 

The Ascent of Money: A Financial History of the World

Are you building a category-defining B2B Company?