How we build thought leaders
Depending on the stage of your company, your objectives, and the competitive landscape, we deploy a combination of the following tactics:
- Guest Posting
- Podcast Interviews
- eBook/ Whitepapers
- Content Development
- Award Nominations
- Speaking Opportunities
- Media Outreach
- Market Research
Each tactic results in a piece of collateral that demonstrates your credibility and proves to your target customers, investors, and the media that they can trust and believe in your solution.
Our 3 Phase Battle Plan
While everyone wants a feature on the cover of The Wall Street Journal, the reality is, it takes time to get there.
We like to think of media as a ladder — journalists and outlets at the top won’t write about companies and organizations they’ve never heard of. So while many companies waste their time and energy trying to skip straight to the top, our approach goes rung by rung, working your way up the ladder and demonstrating your expertise and credibility as we go.
This logical and proven approach helps you establish a sustainable foundation that you can build your thought leadership on for years to come.
Step 1: Tell Us Your Objectives
We begin with a quick 30-minute call to understand where you are now, where you want to be three to six months from now, and what you want to be known for.
Step 2: Idea Generation & Strategy
If we think we can help you get there, we’ll invest the time before we ever start working together to come up with ideas and build you a custom thought leadership strategy.
Step 3: Execute! (With or Without us)
If you want to work with us to execute that strategy, great, let’s do it. If not, no worries. At least you now have ideas and a strategy that you can execute on your own.