We’ve worked with hundreds of founders since 2014. Some have gone on to transform their industry while others have failed. 

As we reflect on both the wins and failures, we’ve identified 12 traits that the most successful founders have that play a key role in their success at establishing themselves as industry thought leaders. 

Mindset is the Most Important Factor 

Success with Thought Leadership Marketing requires you to develop a new way of thinking. Some of it won’t feel natural.

You need to step away from your product and step into the idea that you have a specific audience of people who need your help.

Are you building a category-defining B2B Company?