Companies on a mission to transform their industry all typically run into four major problems along the way:
They eventually face the same tough reality: the best product or service doesn’t always win. That’s why companies with great products fail every day.
For your company’s vision to become a reality, your target audience needs to know you exist and trust your solution over competitors.
Instead of hoping you someday breakthrough the noise, we take a proactive approach and work to build you into a go-to industry expert that investors, media, and customers want to hear from and trust.
Our step by step battle-tested process will help you become an industry thought leader.
Depending on the stage of your company, your objectives, and the competitive landscape, we deploy a combination of the following tactics:
Each tactic results in a piece of collateral that demonstrates your credibility and proves to your target customers, investors, and the media that they can trust and believe in your solution.
While everyone wants a feature on the cover of The Wall Street Journal, the reality is, it takes time to get there.
We like to think of media as a ladder — journalists and outlets at the top won’t write about companies and organizations they’ve never heard of. So while many companies waste their time and energy trying to skip straight to the top, our approach goes rung by rung, working your way up the ladder and demonstrating your expertise and credibility as we go.
This logical and proven approach helps you establish a sustainable foundation that you can build your thought leadership on for years to come.
We begin with a quick 30-minute call to understand where you are now, where you want to be three to six months from now, and what you want to be known for.
If we think we can help you get there, we’ll invest the time before we ever start working together to come up with ideas and build you a custom thought leadership strategy.
If you want to work with us to execute that strategy, great, let’s do it. If not, no worries. At least you now have ideas and a strategy that you can execute on your own.