In today’s episode of Category Visionaries, we speak with Brian Law, CMO at ZoomInfo.

Topics Discussed: 

  • Brian’s career before he joined ZoomInfo, and why he decided to do so
  • The “go-to market” category, ZoomInfo’s category strategy and the team responsible for it
  • Branding, positioning, and the challenges of shifting to a new category
  • Founder-led growth, and what are ZoomInfo’s current priorities
  • What people usually get wrong about category creation, and what questions founders looking to create a new category should ask

Are you building a category-defining B2B Company?