Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jorge Penalva, Co-Founder & CEO of Lang.ai, a language understanding platform that's raised $15 Million in funding.

Here are the most interesting points from our conversation:

• Second-Time Founder: Jorge's first company was a social media analytics platform, which ignited his fascination with language data and AI.
• Lang.ai's Mission: Lang.ai aims to transform customer experience (CX) organizations by using AI to process and operationalize unstructured data, making it actionable in real time.
• CX Operations Role: The growing role of CX operations is critical for bringing operational excellence and transforming customer data into actionable insights.
• Category Creation Strategy: Lang.ai positions itself as a data platform for unstructured data, sitting atop existing systems like help desks and integrating various data sources.
• Successful Customer Base: Lang.ai works with innovative, digitally enabled companies such as Ramp, Stitch Fix, and Hippo Insurance, helping them leverage customer data effectively.
• Implementation Speed: Lang.ai's product can be implemented in one to two weeks, showcasing its ease of use and effectiveness in delivering quick results.