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Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jorge Penalva, Co-Founder & CEO of Lang AI, a language understanding platform that’s raised $40 Million in funding.

Here are the most interesting points from our conversation:

  • Customer Experience Transformation: Lang AI focuses on helping CX organizations manage and analyze massive amounts of customer data to transform CX from a cost center to a revenue driver.
  • AI for Business People: Lang AI aims to democratize AI by making it accessible and operational for business users, not just engineers.
  • Category Building Challenges: Jorge admires founders like Manny Medina of Outreach for their ability to build new categories and create strong teams around their vision.
  • Data-Driven Insights: Lang AI helps companies like Ramp, Freshly, and Stitch Fix to process and operationalize customer data in real-time, providing actionable insights and improving customer success.
  • Market Positioning: Lang AI positions itself as a data platform for unstructured data, aligning closely with the growing role of CX operations in organizations.
  • Scaling and Traction: With significant traction in fintech and e-commerce sectors, Lang AI has developed strong partnerships with platforms like Zendesk and Salesforce, driving their growth.

 

Actionable
Takeaways

Democratize AI for Business Use:

Make AI tools accessible and operational for business users, not just engineers, to broaden their impact and usability.

Focus on Short-Term Pain Points:

While building a category, ensure your product addresses immediate pain points to drive sales and adoption.

Leverage Customer Testimonials:

Utilize positive customer experiences and testimonials to rise above market noise and build credibility.

Emphasize Real-Time Data Processing:

Enable real-time data processing to provide actionable insights quickly, improving customer satisfaction and operational efficiency.

Balance Category Creation and Execution:

Maintain a balance between short-term execution on current customer needs and long-term category-building strategies to drive sustained growth.

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