Behind the Category

Looking to build your own B2B market category? Learn directly from founders and operators on the front lines working to create their own market categories. Brought to you by Frontlines.io

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Creating the Go to Market Category with ZoomInfo’s Bryan Law

CMO of ZoomInfo

Creating the Go to Market Category with ZoomInfo’s Bryan Law

Creating the Data Privacy Management Category with DataGrail’s Daniel Barber

CEO and Co-Founder of DataGrail

Creating the Data Privacy Management Category with DataGrail’s Daniel Barber

Creating the Interview Intelligence Category with BrightHire’s Benjamin Sesser

CEO & Founder of BrightHire

Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category

Creating the In-Game Creation Category with Uri Marchand

CEO and Co-Founder of Overwolf

Creating the In-Game Creation Category with Uri Marchand

Creating the LearningOps Category with Cognota’s Ryan Austin

CEO and Founder of Cognota

Creating the LearningOps Category with Cognota’s Ryan Austin

Creating the MarketingOS Category with Metadata’s Gil Allouche

CEO of Metadata

Creating the MarketingOS Category with Metadata’s Gil Allouche

Kris Rudeegraap

CEO and Co-Founder of Sendoso

Creating the Sending Management Category with Sendoso’s Kris Rudeegraap

Creating the Marketing Automation Category with Mark Organ

CEO of Eloqua

Creating the Marketing Automation Category with Mark Organ

Creating the Data Observability Category with Monte Carlo’s Barr Moses

Co-Founder & CEO of Monte Carlo

Creating the Data Observability Category with Monte Carlo’s Barr Moses

Sangram Vajre

Co Founder and CEO of GTM Partners

Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre

Godard Abel

Co-founder & CEO of G2

How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)

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