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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Lars Grønnegaard Hansen, CEO & Co-Founder at Dreamdata, a B2B revenue attribution platform that has raised over $12 Million in funding.
Here are the most interesting points from our conversation:
Lars highlights the influence of successful local companies like Zendesk on the Copenhagen tech scene. For founders, tapping into local success stories can provide inspiration and practical insights into building and scaling a tech company.
Dreamdata addresses the long-standing challenge of revenue attribution in marketing with a data-centric approach. This takeaway underscores the importance of using contemporary technologies to tackle traditional industry challenges, enhancing accuracy and efficiency.
Moving beyond the traditional use of attribution for assigning credit, Lars advocates for its use as a strategic tool for optimization. This approach can lead to more collaborative and productive interactions between sales and marketing teams, focusing on common goals rather than internal competition.
Lars emphasizes the potential of automation in streamlining and scaling B2B marketing efforts. For tech founders, investing in automation technologies can significantly enhance operational efficiencies and enable more focused strategic endeavors.
One of Lars' key lessons is the importance of narrowing the initial customer profile (ICP) to focus efforts more effectively. Startups should clearly define and continually refine their ICP to align closely with those most likely to benefit from and advocate for the product.