Podcast interviews are one of the most effective tactics you can deploy when it comes to establishing your company as an industry thought leader.
In a typical media interview, you may speak with a journalist for 30 minutes and see that conversation reduced to a single quote buried deep in a long article.
With podcasts, you have the opportunity to speak directly to the audience for an extended period of time. They give you the opportunity to tell your story, share your expertise, and spread your vision for the future.
Our research team has put together a list of some of the top industry podcasts to consider getting booked on. We recommend sorting through and finding podcasts where you can add value. Then, come up with a pitch and reach out to see if they would be open to having you as a guest.
Dr. Moira Gunn hosts BioTech Nation Radio, a weekly segment on the Tech Nation public radio program that’s packaged into podcast format. The focus is the global biotechnology sector, which Gunn informs listeners about via interviews with guests in the biotech space. Episodes last around 58 minutes.
Website: technation.com/about-biotech-nation.html
Twitter: @technationradio
Number of followers: 29
Itunes Link: https://podcasts.apple.com/us/podcast/biotech-nation-radio-podcast/id876041079
Matthew LePoire is a biotech trader and also the host of Breaking Biotech, a show that ‘goes in-depth on various biotechnology companies to find good quality trading opportunities’. Episodes run between 20 and 30 minutes and new shows arrive every two weeks.
Website: breakingbiotech.com/
Twitter: @MatthewLepoire
Number of followers: 206
Itunes Link: podcasts.apple.com/us/podcast/breaking-biotech/id1355557813
This is a podcast focused on the cell culture industry. Brandy Sargent is the editor of Cell Culture Dish and also hosts this podcast. Episodes run between 15 and 20 minutes and are released on an indeterminate schedule.
Website: cellculturedish.podbean.com/
Twitter: N/A
Number of followers: N/A
Itunes Link: podcasts.apple.com/us/podcast/cell-culture-dish-podcast/id1123755103
CHI stands for the Cambridge Healthtech Insitute, the body behind the CHI podcasts network. Each show, which is released on an unclear schedule, runs around the 6-10 minute marks, and includes ‘in-depth interviews with research and business leaders from many facets of biotechnology.’ Kaitlyn Barago is Cambridge Healthtech Institute’s data hackathons, speed networking, and other special events, and she also serves as host for several CHI podcasts.
Website: healthtech.com/podcasts/
Twitter: @Allscripts
Number of followers: 21.2k
Itunes Link: podcasts.apple.com/us/podcast/chi-podcasts/id719533170
Kunal Sampat hosts the Clinical Trial Podcast, where he and expert guests discuss the best ways for listeners ‘to build and advance [their] clinical research career[s]’. New shows typically arrive every one to two months and last around an hour.
Website: clinicaltrialpodcast.com/
Twitter: N/A
Number of followers: N/A
Player FM Link: podcasts.apple.com/us/podcast/clinical-trial-podcast-conversations-clinical-research/id1272290761
This is a podcast about what it takes to succeed as a pharmaceutical marketer, both from the institutional and individual levels. Episodes run less than 20 minutes and are released monthly.
Website: player.fm/series/commercial-excellence-in-pharma
Twitter: N/A
Number of followers: N/A
iTunes Link: podcasts.apple.com/us/podcast/commercial-excellence-in-pharma/id1346789602
Mike Corvino, PharmD, BCPS, CDE and Cole Swanson, PharmD, host CorConsult, a show where they provide ‘evidence-based medicine and drug updates for pharmacists, physicians, NPs, PA-Cs, and students that are on the go’. Episodes drop at least once per month (and often more frequently), with each show lasting around an hour.
Website: corconsultrx.com/podcast
Twitter: @Corconsultrx
Number of followers: 746
iTunes Link: https://podcasts.apple.com/us/podcast/corconsult-rx-evidence-based-medicine-and-pharmacy/id1321782407
Minu Prabhune, Ph.D., Kevin Bryant, Ph.D., and Bobby Moon (not a Ph.D.) host CRISPR Cuts, a where they pick experts’ brains about the latest in gene mapping and editing. Episodes typically run around the 20-minute mark and are released on what is, for now, an unclear schedule.
Website: synthego.com/podcast
Twitter: @Synthego
Number of followers: 4,223
iTunes Link: podcasts.apple.com/us/podcast/crispr-cuts/id1434115281?mt=2
Digital Biotech is a monthly podcast where host Steve McCoy talks with guests who are ‘innovators at the intersections of science, data, and technology’. Shows generally run somewhere around 30 minutes long.
Website: digitalbiotech.com/podcast
Twitter: @DigitalBiotech
Number of followers: 179
iTunes Link: podcasts.apple.com/us/podcast/digital-biotech/id1341742374
Kira Dineen hosts DNA Today, a podcast focused on genetics and related public health subjects. The show format includes ‘event coverage, news stories, book/movie reviews, and interviews’. Monthly episodes usually run somewhere around a half-hour.
Website: dnapodcast.com/
Twitter: @DNApodcast
Number of followers: 3,013
iTunes Link: podcasts.apple.com/us/podcast/dna-today-a-genetics-podcast/id1209263436
Drug Discovery World is a ‘quarterly business review of drug discovery and development’ hosted by Giles Jordan. This podcast is meant to be an audio supplement to the published findings in DDW journal. It’s audio versions of articles about ‘drug discovery; drug development; business; chemistry; enabling technologies; informatics; personalized medicine; screening; therapeutics, and much more’. Shows typically last between 15 and 25 minutes and are released every two weeks.
Website: ddw-online.com/media-info/p321171-ddw-podcast.html
Twitter: @DDWJournal
Number of followers: 1,896
iTunes Link: podcasts.apple.com/us/podcast/the-drug-discovery-world-podcast/id1313272507
FirstWord’s pharma news podcast is published every 2-4 days. The show’s target audience is the ‘busy pharmaceutical professional’ who wants to hear the latest news from the industry. Episodes typically last less than five minutes apiece.
Website: 6player.fm/series/firstword-pharmaceutical-news
Twitter: @fwpharma
Number of followers: 44.2k
iTunes Link: podcasts.apple.com/us/podcast/firstword-pharmaceutical-news/id203253902
From the Edge is a podcast for ‘helping entrepreneurs thrive by learning from the experiences of executives in the technology, biotech, and finance fields’. A rotating cast of attorneys from the firm Mintz, Levin, Cohn, Ferris, Glovsky and Popeo serve as hosts. While the show touches on biotech, it’s more generally a podcast about what it takes to start and maintain a successful business. Episodes usually run between 15 and 25 minutes and are released on no clear schedule.
Website: mintzedge.com/from-the-edge-podcast
Twitter: @Mintz_Law
Number of followers: 4,285
iTunes Link: podcasts.apple.com/us/podcast/from-the-edge-insights-on-the-innovation-economy/id1311777130
Genetic Engineering & Biotechnology News (GEN) presents the Sounds of Science Podcast. Topics covered in the show include ‘the entire bioproduct life cycle, including drug discovery, early-stage R&D, applied research (e.g., omics, biomarkers, and diagnostics), bioprocessing, and commercialization’. Shows usually last between eight and 15 minutes and are published 2-3 times per month.
Website: genengnews.com/category/resources/podcasts/
Twitter: @GENbio
Number of followers: 48k
iTunes Link: podcasts.apple.com/us/podcast/gen-sounds-of-science-podcast/id1195688685
The biomed wing of the PHC Corporation of America spawned the Information Network Podcast, a show hosted by Bill White that ‘explores challenges, best practices, and applications for laboratory equipment used in life science, pharmaceutical, biotech, clinical and industrial laboratories’. Episodes usually run between 15 and 20 minutes and come out on an unclear schedule.
Website: player.fm/series/information-network
Twitter: @PHCbiomed
Number of followers: 3,471
iTunes Link: podcasts.apple.com/us/podcast/information-network/id1266702319
The Medtech Talk podcast is the audio companion from those behind the Medtech Conference, hosted by Tom Salemi. It’s ‘a conversation with the innovators who will change how health care is delivered’. Episodes are 37 minutes long almost without fail and new shows arrive on what is an unclear schedule.
Website: medtechconference.com/medtech-talk-podcast/
Twitter: @MedtechTalk
Number of followers: 3,853
iTunes Link: podcasts.apple.com/us/podcast/medtech-talk/id978000677?mt=2
Mendelspod is a life science show hosted by Theral Timpson that’s chock full of ‘probing conversations and deep insight into the topics and trends which shape the industry’s future and therefore our future as a species’. The typical episode spans 30 minutes to an hour, with new shows released every couple weeks or so.
Website: mendelspod.com/
Twitter: @mendelspod
Number of followers: 3,117
iTunes Link: podcasts.apple.com/us/podcast/mendelspod-podcast/id988565102
Phil Sansom hosts Naked Genetics, a (surprise!) genetics-focused podcast that offers ‘in-depth interviews, the latest news from the world of genetics, answers to your questions, and [the] gene of the month’. Episodes usually last 30 minutes with no clear timetable for new releases.
Website: thenakedscientists.com/podcasts/naked-genetics
Twitter: @NakedGenetics
Number of followers: 533
iTunes Link: podcasts.apple.com/podcast/naked-genetics-taking-a-look-inside-your-genes/id527187069?mt=2
Brady Huggett hosts The Nature Biotechnology Podcast, which offers listeners interviews with ‘founders, financers, and developers from biotech’s past, present, and future.’ Episodes feature in-depth conversations that run over the hour mark more often than not. New episodes are released every month or so.
Website: nature.com/nbt/podcast
Twitter: @NatureBiotech
Number of followers: 124k
iTunes Link: podcasts.apple.com/us/podcast/nature-biotechnology-podcast/id562626393
Researchers Ben Scholl, Ph.D., Joe Schumacher, Ph.D., Jeremy Chang, Ph.D, and Misha Smirnov, Ph.D co-host the Florida Neurotransmissions Podcast, a show that explores ‘the intersection between science and society’. Episodes typically run between 20 minutes and an hour and are released every couple weeks.
Twitter: @MPFNeuro
Number of followers: 1,856
iTunes Link: podcasts.apple.com/us/podcast/max-planck-floridas-neurotransmissions-podcast/id1094746923
Pharma Intelligence is a market intelligence provider for the pharma and Medtech markets, so it’s fitting that they sponsor this podcast, Pharma Intelligence. It’s a news-heavy show covering the topics of ‘drug, device, company, clinical trial and market intelligence’. Episodes typically run somewhere between 8 and 25 minutes, and new shows arrive weekly. Pharma Intelligence deputy editor Reed Miller Informa hosts.
Website: pharmaintelligence.informa.com/resources/thought-leadership/podcast
Twitter: @Pharma_Intell
Number of followers: 2,867
iTunes Link: podcasts.apple.com/us/podcast/pharma-intelligence-podcasts/id923189836
Pharmaphorum is a respected name in pharma coverage, and this podcast was created to dissect ‘big issues and opportunities facing pharma, biotech, and healthcare today’ through interviews with industry insiders. Pharmaphorum Creative and Editorial Director Dominic Tyer hosts. Episodes are released on an indeterminate schedule and typically last between 20 minutes and an hour.
Website: pharmaphorum.com/podcast/lung-cancers-patient-information-gap
Twitter: @pharmaphorum
Number of followers: 18.1k
Itunes Link: podcasts.apple.com/gb/podcast/pharmaphorum-podcast/id1405602673
A roster of rotating hosts grill guests about ‘strategies, business models, leadership, technologies & innovations in advancing drug development for the benefit of patients’ on PharmaTalkRadio. Episodes typically run between 15 and 45 minutes and new shows arrive weekly.
Website: blogtalkradio.com/pharmatalk
Twitter: N/A
Number of followers: N/A
Itunes Link: podcasts.apple.com/us/podcast/pharmatalkradio/id691284606
A rotating cast of pharmaceutical executives serve as hosts of The Pharmaceutical Executive Podcast, the show from the print magazine of the same name. Each show aims to ‘examine current trends, key conferences, and critical topics in the industry’. Episodes typically last between 10 and 30 minutes and are released bi-weekly.
Website: pharmexec.com/pharmexecpodcast
Twitter: @PharmExec
Number of followers: 30.4k
Itunes Link: podcasts.apple.com/us/podcast/pharm-exec-podcast/id1340449607
Prognosis is a podcast from Bloomberg that ‘explores the leading edge of medical advances, and asks who gets—or should get—access to them’. It’s a critical way of looking at medicine, and that’s what makes it unique among otherwise technical healthcare podcasts. The typical episode runs around 30 minutes long and new episodes drop once to twice per month. Different Bloomberg reports and staffers cover hosting duties.
Website: bloomberg.com/prognosis-podcast
Twitter: @business
Number of followers: 5.6M
Itunes Link: podcasts.apple.com/us/podcast/prognosis/id1440051086?mt=2%3Fsrnd%3Dprognosis-podcast
Hosts Christopher Gibson and Andy Stapleton steer the show Publish, Perish or Podcast. It’s a look ‘behind the scenes of science’ with the three researchers-hosts sharing their own stories from the modern scientific landscape. Most episodes last a bit over an hour, and new shows come out once to twice per month.
Website: soundcloud.com/publish_perish_or_podcast
Twitter: N/A
Number of followers: N/A
Itunes Link: podcasts.apple.com/au/podcast/publish-perish-or-podcast/id1108392119
Kristin Xenos and Dan Guidone host the Purple Pen Podcast, a bi-weekly show providing ‘education and news for pharmacists with a focus on Australian clinical practice’. Episodes typically run between 20 and 40 minutes long.
Website: purplepenpodcast.com/
Twitter: @purplepenpod
Number of followers: 1,004
Itunes Link: podcasts.apple.com/us/podcast/purple-pen-podcast/id1170353608?mt=2&ign-mpt=uo%3D4
Margot Wohl hosts Rad Scientist, a podcast that explores the lives of San Diego’s ‘raddest’ scientists. It’s a human-centered approach that will teach listeners what it takes to start and thrive in the San Diego science scene.
Website: kpbs.org/podcasts/rad-scientist/
Twitter: @RadScientistPod
Number of followers: 394
Itunes Link: podcasts.apple.com/us/podcast/rad-scientist/id1293907801
Journalist Daniel Levine hosts RARECast, a podcast sponsored by Global Genes. The show ‘focuses on the intersection of rare disease with business, science, and policy’. The typical episode lasts between 20 and 45 minutes, and new shows arrive weekly.
Website: globalgenes.org/rare-cast/
Twitter: @dslevine
Number of followers: 1,334
Itunes Link: podcasts.apple.com/us/podcast/rarecast/id954082143
Rob Kress is the man behind the mic on Root Pharmacist Radio. It’s a functional and lifestyle medicine-intensive podcast that focuses on ‘Diet, nutrition, exercise, mind-body medicine to reverse the trends of disease in an over-medicated society’. Episodes can last anywhere from five to 30 minutes and are released based on an unclear schedule.
Website: anchor.fm/rootpharmacist
Twitter: @Robkressrx
Number of followers: 53
Itunes Link: podcasts.apple.com/us/podcast/functional-pharmacy-functional-health-solutions-for/id1346213942
Richard Waithe, PharmD hosts Rx Radio, a podcast for pharmacy professionals. The idea is to inspire innovative approaches to pharmacy administration through interviews with and stories from those in the industry. Episodes arrive weekly and typically run between 25 minutes and an hour.
Website: rxradio.fm/pages/listen
Twitter: @RxRadioFM
Number of followers: 1,800
Itunes Link: podcasts.apple.com/us/podcast/rx-radio-pharmacys-podcast/id1268537797
Science Friction is a podcast about ‘science, culture and everything in between’ hosted by Natasha Mitchell. That’s a pretty wide swathe of content packaged into 20-30 minute weekly episodes.
Website: abc.net.au/radionational/programs/sciencefriction/
Twitter: @DocCom
Number of followers: 75
Itunes Link: podcasts.apple.com/us/podcast/science-friction-abc-rn/id1224525821
Science Vs. is a podcast from Gimlet Media that explores ‘what’s fact, what’s not, and what’s somewhere in between’. This means host Wendy Zukerman analyzing data and doing the dirty work, with topics in the latest season being ‘alcohol, fasting diets, DNA tests, race, and the fertility cliff’. Each show lasts between 15 and 45 minutes and
Website: gimletmedia.com/shows/science-vs/episodes#show-tab-picker
Twitter: @sciencevs
Number of followers: 16.5k
Itunes Link: podcasts.apple.com/us/podcast/science-vs/id1051557000
Eureka presents Sounds of Science, a monthly podcast about how things in science begin hosted by Mary Parker. Topics are in the vein of ‘how a molecule becomes a drug, how a rodent elucidates a disease pathway, how a horseshoe crab morphs into an infection fighter’. These issues have clear implications for and connections to the state of healthcare today, and each show lasts between 10 and 25 minutes.
Website: eureka.criver.com/podcast/
Number of followers: N/A
Itunes Link: podcasts.apple.com/us/podcast/sounds-of-science/id1383839069
St. Paul’s Hospital in Vancouver, Canada is the institution responsible for St. Paul’s Morning Report, a podcast led by a cast of doctors and employees from the hospital. Its aim is to interview doctors with different specialties and perspectives about leading healthcare issues of the day. Episodes usually last between 30 minutes and an hour and are released on an unclear schedule.
Website: player.fm/series/st-pauls-morning-report
Twitter: N/A
Number of followers: N/A
Itunes Link: podcasts.apple.com/ca/podcast/st-pauls-morning-report/id1343014146?mt=2
Founder and CEO of SynBioBeta John Cumbers hosts the SynBioBeta podcast, a weekly show through which he talks to ‘biology’s leading thinkers on building a better world with biology’. He explores the edge of where tech meets bio with listeners along for the ride. Each episode lasts between 30 and 60 minutes.
Website: synbiobeta.com/podcast/
Twitter: @SynBioBeta
Number of followers: 18.4k
Itunes Link: podcasts.apple.com/us/podcast/the-synbiobeta-podcast/id1471288046
Kevin Folta and Paul Vincelli host Talking Biotech, a weekly podcast about modern technologies in medicinal and agricultural biotechnology. Specifically, the show’s hosts and guests aim to explain what genetic engineering in the biotech field really are beyond the hype and hysteria. Most episodes last somewhere between 20 and 40 minutes long.
Website: talkingbiotechpodcast.com
Twitter: @talkingbiotech
Number of followers: 3,647
Itunes Link: podcasts.apple.com/us/podcast/talking-biotech-podcast/id1006329802
Daniel Levine hosts The Bio Report, a podcast illuminating the intersection between biotechnology and business, science, and policy. Episodes typically run between 15 and 40 minutes, with new shows released weekly.
Website: levinemediagroup.com/podcasts/
Twitter: @dslevine
Number of followers: 1,334
Itunes Link: podcasts.apple.com/us/podcast/the-bio-report/id911156078
The Elective Rotation is ‘A Critical Care Hospital Pharmacy Podcast’. You are in the target audience if you are a ‘Pharmacy Student, Resident, Pharmacist, Nurse, Physician, or Critical Care Practitioner in a hospital, intensive care unit (ICU) or emergency department looking to improve your practice’. Each show runs less than 7 minutes, with new episodes arriving every few days. Pharmacy Joe hosts.
Website: stitcher.com/podcast/allegeant/healthcare-simplified-clarity-transparency-solutions
Twitter: N/A
Number of followers: N/A
Itunes Link: podcasts.apple.com/us/podcast/healthcare-simplified/id1252042347
Luke Timmerman is the host of The Long Run, a podcast that offers ‘in-depth, thought-provoking conversations with biotech newsmakers pursuing these great opportunities of the 21st century’. ‘These opportunities’ refers to the possibilities of improving human health through technologies and resources never before available in human history. Bi-weekly episodes run just over an hour.
Website: timmermanreport.com/the-long-run/
Twitter: @ldtimmerman
Number of followers: 27.9k
Itunes Link: podcasts.apple.com/us/podcast/the-long-run-with-luke-timmerman/id1282838969?mt=2
Damian Garde and Adam Feuerstein host The Readout LOUD, a weekly, biotech-focused podcast from STAT. Hosts and guests will be analyzing ‘the latest news, digging deep into industry goings-on, and giving you a preview of the week to come’. Episodes typically run between 15 and 30 minutes.
Website: statnews.com/category/readout-loud/
Twitter: @statnews
Number of followers: 93.5k
Itunes Link: podcasts.apple.com/us/podcast/the-readout-loud/id1354473987
Dr. Daylon James hosts The Stem Cell Podcast’, a show with the stated aim of ‘culturing (get it?) knowledge in stem cell research’. We know that stem cells will play an increasing role in anti-aging and other forms of medicinal practice, and this is the podcast to learn more about the state and future of stem cells. Shows typically run around the hour-and-a-half-mark, with new episodes dropping every 1-2 weeks.
Website: stemcellpodcast.com/
Twitter: @stemcellpodcast
Number of followers: 3,278
Itunes Link: podcasts.apple.com/us/podcast/the-stem-cell-podcast/id711463982?ls=1&mt=2
