Most marketers feel pressure to "be good at AI" without specific direction. Learning to use MCP with your existing tech stack (HubSpot, Figma, your CRM) positions you as genuinely skilled at AI implementation. The learning curve is only about half a day, but the credibility gain—especially with technical colleagues—is substantial. Start by auditing your tech stack and searching for "[Tool Name] MCP server" to find which tools already support the protocol.

Before implementing MCP servers that have read/write access to your business tools, approach your IT team with questions about security best practices. This conversation accomplishes two goals: it protects your data and demonstrates technical sophistication to colleagues who are already thinking about these issues. Frame it as excitement about productivity gains rather than asking for permission.

Build an algorithm that serves you AI thought leadership from marketers, technical folks, and product managers. You'll start seeing patterns in what technologies are gaining adoption across teams. When you notice topics "exploding on the scene" across your feed, that's your signal to investigate whether your team should adopt them.

Despite assumptions that technical buyers aren't on TikTok, the platform has robust communities of AI enthusiasts, founders, and technical people teaching each other. The authenticity currency of TikTok—raw, unpolished excitement about topics you're genuinely nerding out on—often performs better than polished LinkedIn content. Videos with no makeup and imperfect lighting that capture genuine enthusiasm consistently outperform over-produced content.

While traditional SEO still drives traffic, scrutinize all content through the lens of "likelihood to be cited by LLMs." Since three-fourths of data points in LLM product recommendations come from external links, focus on earning backlinks and creating content that LLMs will reference. The Venn diagram of SEO and LLEO (Large Language Model Engine Optimization) best practices is nearly a complete circle, but the distinctions matter.

While traditional SEO still drives traffic, scrutinize all content through the lens of "likelihood to be cited by LLMs." Since three-fourths of data points in LLM product recommendations come from external links, focus on earning backlinks and creating content that LLMs will reference. The Venn diagram of SEO and LLEO (Large Language Model Engine Optimization) best practices is nearly a complete circle, but the distinctions matter.