The big day is coming — your interview on The Front Lines
Over the past 4 years, we’ve interviewed 1500+ founders and GTM operators. We’ve had many amazing interviews, and some that… well, weren’t so great. Let’s make sure yours falls into the first category!
This guide reflects on what the best interviews have in common. We’ll cover 6 key factors that make for an engaging and valuable episode.
Before We Begin
- This is NOT live. You have unlimited takes to answer questions, and we’ll edit heavily in post-production.
- If you’d prefer not to answer a question, we can skip it. We’ll edit that out later.
- Our goal here is to create an episode that you love — and our audience finds useful.
#1: Remember the Audience
Our listeners are GTM operators seeking insights from peers like you.
Reflection: What would you want to ask if you were in the audience? What would make you stop listening?
#2: Share Stories
The best guests are storytellers. Stories stick with people long after the episode ends.
Reflection: What compelling stories from your journey can you share?
#3: Have Hot Takes
Don’t hesitate to share your opinions, even if they’re controversial.
Reflection: What popular opinions do you hold that go against what most others believe to be true?
#4: Be Real and Vulnerable
Authenticity matters, especially in long-form interviews. People connect with people, not polished corporate speak.
Reflection: What raw, honest moments from your journey can you share?
#5: Offer Useful Advice
Provide actionable, tactical advice to help other leaders like yourself.
Reflection: What practical insights have you gained that could benefit others?
#6: Reflect on Your Journey
Take time to ponder your path – many guests find this reflection both enjoyable and valuable.
Remember, this is your chance to share your story, insights, and expertise with a highly engaged audience of your peers. Let’s make it count!
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