Listen Here

| |

Actionable
Takeaways

Prioritize Product Market Fit:

Ensure your product addresses a significant pain point for your target customers. Continuous validation and adaptation are crucial for long-term success.

Engage Early Adopters:

Find entrepreneurial customers willing to work with startups. Their feedback and support can be invaluable in refining your product and gaining early traction.

Focus on the Right Market:

Identifying and focusing on the right market segment, such as the mid-market for Tipalti, can create a strong competitive advantage and drive growth.

Build a Scalable Sales Organization:

As your company grows, invest in building a scalable sales organization with effective enablement programs and processes to manage larger teams.

Trust Your Gut:

Make decisions based on your deep understanding of the market and your product. Trust your instincts, especially when faced with critical choices that can impact the company's direction.

Conversation
Highlights

 

Welcome to another episode of Unicorn Builders. In today’s episode, we’re speaking with Chen Amit, CEO & Co-Founder of Tipalti, a finance automation platform that has raised over $8 Billion in funding.

Here are the most interesting points from our conversation:

  • Founding Journey: Chen founded Tipalti in 2010 after identifying significant pain points in payment processes for ad networks. Initially, it was meant to be a side project, but it quickly grew into a substantial business.
  • Early Customer Validation: The initial customers were ad networks facing severe payment issues. Tipalti’s early adoption by these companies, including Seeking Alpha, validated the need for a comprehensive solution.
  • Product Market Fit: Chen emphasized the importance of focusing on the CFO’s pain points rather than just payment mechanics. This customer-centric approach led to strong product market fit and set the foundation for Tipalti’s success.
  • Evolution to Mid-Market Focus: Tipalti’s focus shifted to the mid-market, which presented a lucrative yet challenging segment. The company adapted its product to meet the complex needs of mid-market finance teams.
  • Scalable Sales Organization: The company evolved its sales approach from founder-led sales to building a robust, scalable sales organization. This included hiring leaders capable of creating effective enablement programs and managing large sales teams.
  • Continued Growth and Vision: With a clear vision and strategy, Tipalti aims to capture a significant portion of the $100 billion mid-market finance automation category. The company continues to innovate and expand its product offerings.