The B2B Startup Growth Problem

“My board says
we’re not growing fast enough.”

“I just need more meetings. Get me in the room and I can close”

“Our competitors
have a sh*it product but they are everywhere”

The Solution:
Founder-Led Marketing

We launch a podcast where you interview your ICP — the exact buyers you want to build relationships with. You show up and host. We handle everything else.

From each episode, we produce:

  • Audio content for Spotify and Apple
  • Full-length video for YouTube
  • 4-8 short-form clips for social
  • Written posts in your voice
  • Newsletter content

Each episode
delivers:

  • A warm conversation with a qualified prospect
  • Weeks of content to keep you top of mind
  • A growth system that compounds over time

Why our Founder-Led Growth System Works

Get in the Room We guarantee 1-on-1 conversations with the people you want to sell to.

Build Trust by Association Interviewing your ICP positions you alongside the voices your market already trusts.

Drive Real ROI Each episode fuels near-term pipeline, social reach, and long-term audience growth.

Stay Founder-Focused One hour a week — that’s all it takes. We handle the rest.

Turn Conversations Into Content Every interview becomes a flywheel of strategic, high-signal content.

Insert Yourself Into the Market Narrative You’re not just pushing content — you’re contributing where your customers already pay attention.

Own the POV Show up with a clear perspective and shape how your category sees you.

Build a Direct Audience You Control We help you grow a list of 1,000 highly targeted subscribers — so you own the relationship with your ICP, not the algorithm.

How It Works
Craft Your Founder-Led Growth Strategy

We align on your narrative, ICP, and the market conversations you need to lead.

Step 01
Identify the 1,000 People Who Matter Most


We build a highly targeted list of customers, partners, influencers, and buyers.

Step 02
Invite Them to Your Podcast

We position the show as a platform for them — you show up with a warm ask, not a cold pitch.

Step 03
Record the Conversation


One hour a week. That’s it. You talk. We handle the rest.

Step 04
Turn That Hour Into a Full Content Stack

Audio, video, social clips, written posts — all in your voice, all aligned to your ICP.

Step 05
Distribute Relentlessly

We push your content where your buyers spend time — LinkedIn, email, YouTube, podcast apps.

Step 06
 Build the Relationship, Build the Pipeline


You follow up with every guest. They know you. They trust you.

Step 07
Book a Call

ROI Calculator

How many episodes will you record this year?

Client average: 36 per year

48 (1/week)

Your predicted ROI 98%

What's your average deal size?

Client average: $75,000 per year

$

What % of guests do you realistically think will convert?

Client average: 0%

5–50% range