HR Tech Builders Where HR Tech Builders talk GTM
Episode Directory
Deborah Hanus
How Sparrow achieved 14x revenue growth by targeting pain ownership, not pain awareness | Deborah Hanus
Aaron Wang
CEO & Co-Founder of Alex
How Aaron Wang justified spending $500K+ on the domain Alex.com | Aaron Wang
Nikki Stones
VP of Marketing of Ben
Building an In-House Podcast Studio for Enterprise ABM w/ Nikki Stones (Two-time guest!)
Tony Jamous
CEO of Oyster
Tony Jamous: the Story of Oyster ($1.1 Billion Valuation)
Jerome Ternynck
Founder and CEO of SmartRecruiters
Jerome Ternynck: the Story of SmartRecruiter ($1.5 Billion Valuation)
Marcelo Lebre
President of Remote
Marcelo Lebre: the Story of Remote ($3 Billion+ Valuation)
David Blake
CEO of Degreed
David Blake: the Story of Degreed ($1.3 Billion Valuation)
Tomer London
Co-founder and Chief Product Officer of Gusto
How Gusto scaled to 400,000+ customers without traditional sales: The consumer-first B2B playbook ($9.5B Valuation)
Jeremy Johnson
CEO & Co-Founder of Andela
Jeremy Johnson: the Story of Andela ($1.5 Billion Valuation)
Alex Cwirko-Godycki
How Pave is Defining and Dominating the Compensation Intelligence Category
Nitzan Yudan
Nitzan Yudan, CEO & Founder of Benivo: $30 Million Raised to Transform Global Workforce Mobility
Lucas Mendes
Co-Founder and CEO of Revelo
Lucas Mendes, CEO of Revelo: $48.7 Million Raised to Build the Backbone of Tech Talent for the Age of AI
Cristina Bunea
Head of Marketing of Paraform
From Code to Content: Building B2B Marketing That People Crave
Erik Braund
CEO & Founder of Katmai
Erik Braund, CEO & Founder of Katmai: $30 Million Raised to Build the Future of Virtual Work
Sloane Barbour
CEO & Founder of engin
Sloane Barbour, CEO & Founder of engin: $4 Million Raised to Transform AI-Powered Recruiting
Charlotte Dales
CEO & Co-Founder of Inclusively
Charlotte Dales, CEO & Co-Founder of Inclusively: $20 Million Raised to Transform Workplace Personalization
Insights
Why Cadana Chose Post-Payment Operations Over Payment Processing: A Category Selection Masterclass
How Cadana Scales Across 26 Countries Without a Traditional Sales Team
The Cadana Market Maturity Test: How to Know If Your Market Is Ready for Venture Scale
Cadana’s Horizontal GTM Strategy: Why They Serve Betting Companies and Fintechs on the Same Platform
Why Cadana Rebuilt Their Product Three Times Before Finding Product-Market Fit
The Story of Cadana: Building Africa’s Financial Operations Infrastructure Through Three Product Rebuilds
7 Go-To-Market Lessons From Building Cadana From Failed Pivots to $400M in Processed Volume
How Paraform Uses AI to Make Recruiters More Efficient While Building Marketplace Moats
Why Paraform Built for Platform Future, Not Just Current Product
How Paraform Built Transparency Into Recruiting to Change Buyer and Supplier Behavior
Building Paraform Product-Led: How to Scale a “Relationship Business” Without Salespeople
How Paraform Uses Forced Exclusivity to Fix Recruiting’s Biggest Waste Problem
The Story of Paraform: Building the Future of Recruiting Marketplaces
7 Go-to-Market Lessons from Building a Recruiting Marketplace
Navigating a 15% Penetrated Market: How Immediate Positions for Category Inevitability
Immediate’s Ten-Minute Implementation: How Product Design Became Their Sales Closer
How Immediate Raised $10M Without Institutional Investors – And Why That Mattered
From Birmingham to Six Figures: How Immediate Turned Geographic ‘Disadvantage’ Into Competitive Advantage
Why Immediate’s First Year of Sales Targeted Everyone—And Why That Was the Right Move
The Story of Immediate: Building Financial Wellness for 180 Million American Workers
7 GTM Lessons From Scaling to Six Figures of Users Without Losing a Single Customer
How Inclusively Built a Marketing Org That Ships Forbes Coverage in 30 Days
From DEI to Retention: How Inclusively Read the Market Shift Before Everyone Else
Why Inclusively’s Charlotte Dales Flew to New York Unannounced to Save Her First Exit
Inclusively’s ICP Surgery: What Happens When Your Entire Buyer Persona Changes Overnight
Inclusively’s $0 to $20M Playbook: Why Charlotte Dales Fired All Her Demand Gen Tactics in 2024
The Story of Inclusively: From an Unannounced Flight to American Express to Building the Future of Workplace Personalization
7 Go-to-Market Lessons from a Founder Who Tripled Meeting Rates After Everything Stopped Working
The Rising Team Category Strategy: Enter Through Pain, Educate on Category Second
How Rising Team Targets Buyers: Functional Leaders with Budget and Pain
Rising Team’s Remote Fundraising Playbook: $11M Raised, One In-Person Meeting
The Rising Team Pivot: From One-on-One to Team Sessions in Six Months
How Rising Team Sells in Three Categories Without Owning Any of Them
The Story of Rising Team: Building the Performance Platform Every Leader Wished They Had
7 Go-to-Market Lessons from Rising Team’s Path to Fortune 500 Customers
5 Unconventional Go-to-Market Lessons from Kula’s $14M Journey
From Microsoft Engineer to Stripe’s Leadership Recruiter: How Career Pivots Shape Founder Journey
Zero to 30 Paying Customers: Kula’s Strategy for Early Customer Acquisition
The HR Tech Founder’s Guide to Category Creation vs Category Competition
Building in Public: Kula’s Journey from Alpha to GA in 8 Months
5 Contrarian Go-to-Market Lessons from Immediate’s Journey to Zero Churn
The Race to Reach One Million: Inside Immediate’s Mission to Transform Financial Wellness by 2024
The Hidden Advantage of Building B2B Tech in Birmingham: Immediate’s Non-Silicon Valley Growth Story
Why the Next Wave of HR Tech Winners Will Be Fintech Companies in Disguise
How Immediate Cracked the Code on Financial Wellness by Making it Dead Simple