Thank you again for joining us on the Front Lines GTM Podcast Network.
Now let’s get your episode in front of as many people as possible. As you know, we don’t charge anything to be on the show, but we do ask that you support in helping promote your episode. The more you help promote the episode, the more effort we’ll put into promoting your episode — including putting paid media spend behind it.
From our side, we’ll be doing the following:
- Email newsletter blast (25k + industry email list)
- Announce episode on company social
- Launch paid campaign on LinkedIn
- Expert round up articles (Ex. 10 Healthcare Tech Founders Share Their #1 GTM Advice)
- Repost clips, carousels, and other visuals on social (1 per month for next 6 months)
What you can do from your side:
#1: Engage with our posts about your episode
For the initial post sharing the episode and the other posts we do to continue to promote the podcast, please be sure to like/engage/comment. LinkedIn’s algorithm punishes you if the person or company tagged does not like the post.
#2: Share/repost the episode on your personal LinkedIn
Add your own context around the episode, making it relevant to your own network. Please make sure to tag Brett and The Front Lines page so we can comment/engage with the post. (TIP: add the transcript to ChatGPT for a summary)
#2: Share/repost the episode from the company LinkedIn
….this one’s pretty self-explanatory!
#3: Add the episode to your media/resource page
Highlight your podcast appearance in the media section of your personal LinkedIn profile and your company’s website. It’s a great way to showcase your expertise and thought leadership.
#4: Repurpose the content anyway you want
If you’d like to create any additional content from the episode, just let us know. We’re more than happy to provide access to the raw files. You are free to do whatever you want with the episode, we just ask you always tag us or link back to us : )
Here’s an example from a recent guest:
#5: Add a CTA on your website
Many guests will add a link to their episode in the CTA at the top of their website.
Here’s an example:
Stay Tuned
We deeply believe in the power of repurposing content. As mentioned above, over the next 6 months, we’ll have many posts coming with video clips, carousels, and other social graphics, all aimed at getting the episode in front of as many people as possible.
Thank you again for joining and hope to have you back on soon!
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