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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Avichai Tenenbaum, Head of Marketing at Qbiq, an embedded analytics platform that’s raised over $275 Million in funding.
Here are the most interesting points from our conversation:
Move beyond generic audience data and develop a profound understanding of your target market's emotions, needs, and behaviors to create more effective marketing strategies.
Transition from cold outreach to a warmer approach by leveraging social media and targeted advertising to build familiarity before direct contact.
Develop a clear and concise vision and mission statement that encapsulates your brand's essence and can guide the company for the next five to ten years.
Utilize offline marketing campaigns to stand out in a digital-heavy environment, creating a personal and engaging experience for potential clients.
When conducting surveys or gathering feedback, focus on past experiences rather than hypothetical scenarios to obtain more authentic and actionable insights.