Listen Here

| |
Subscribe

Conversation
Highlights

 

In this episode of Marketing Ventures, we speak with Becca Chambers, CMO of Scale Venture Partners. Becca made the leap from cybersecurity marketing to venture capital, bringing an outsider’s perspective to an industry that often recycles the same playbooks. Three months into her role, she’s leading a complete brand refresh while building a marketing team from scratch. Her mission: shake up venture marketing by bringing B2B tech tactics into a world where all firms sound exactly the same. With 71,000 LinkedIn followers and 80 million content views, Becca practices what she preaches about building authentic personal brands in an era where executives can no longer hide behind corporate messaging.

Topics Discussed:

  • Transitioning from corporate marketing to venture capital marketing
  • Managing multiple stakeholders without traditional revenue goals
  • Building content engines that balance entertainment with thought leadership
  • Creating authentic personal brands for executives and investors
  • Navigating the shift from traditional to new media in venture
  • Developing individual investor brands within a firm structure

 

Actionable
Takeaways

Embrace Being the Outsider:

When Becca joined Scale, people kept telling her "we don't do that in venture." Instead of conforming, she leveraged her outsider status as her competitive advantage. She was specifically hired because she doesn't think like a venture marketer. This perspective allows her to spot opportunities that insiders miss and bring fresh approaches from B2B tech marketing.

Focus on Change Management Over Revenue Goals:

Unlike traditional CMO roles obsessed with quarterly numbers, Becca's success metrics center on executing change quickly while bringing stakeholders along the journey. This shift from revenue attribution to transformation leadership requires different skills - particularly stakeholder management across multiple decision-makers who each hold different levels of influence.

Build Content That Works Without Permission:

The most successful content engines, like Redpoint's viral social media presence, succeed because teams are empowered to move quickly without layers of approval. Becca emphasizes that breakthrough content "never gets approved" if it has to go through nine layers of sign-off. Teams need contractors, video people, graphic designers, and writers ready to execute in real-time.

Create Multi-Pillar Content Strategies:

Effective venture content serves multiple audiences simultaneously - showcasing portfolio company value, building individual investor brands, and providing genuinely useful resources to the broader startup ecosystem. Scale's go-to-market summits exemplify this approach, creating valuable content for their portfolio while establishing thought leadership across the wider market.

Treat Personal Branding as Professional Infrastructure:

In 2025, curating your online presence isn't optional - it's basic professional hygiene. Becca argues that building your brand online should be contractual requirement, like wearing pants to the office. With 80 million content views, she proves that authentic, vulnerable content outperforms polished corporate messaging.

Experiment with New Media Channels:

Traditional media relationships matter, but the conversations are increasingly happening in new venues - from podcast networks like 20VC to media salon dinners. Becca's approach involves following where the actual conversations occur rather than defaulting to established PR playbooks. When Scale's GP appeared on 20VC, it directly generated inbound interest from founders.