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Strategic Communications Advisory For Visionary Founders
Heather built a framework for spotting people whose growth rate keeps pace with the business: Persistence, Emotional grounding, Action orientation, Knowledge orientation, and Systems thinking. Candidates spiking in three traits can be high potential, but truly high-slope individuals demonstrate all five.
The biggest mistake Heather sees is companies interviewing candidates and forming roles around whoever impresses them. Instead, define what the role needs to solve over the next 24 months first. Otherwise you're chasing shiny objects.
Rather than defaulting to executives who have "seen the movie three times," consider hiring hungry up-and-comers and pairing them with experienced advisors through equity arrangements. Up-and-comers bring energy and tend to be more immersed in new capabilities like AI, while advisors provide pattern recognition.
Listen for verbal signals like candidates mentioning they want a change of pace after their last run. Watch response times on emails and assignments. Ask directly about burnout: what did it look like and what was happening?
Open every interview with "Why this role? Why this company? Why now?" to assess research, intent, and communication structure. This also gives you the script to close them at offer. End with "What questions do you have?" If they say all their questions have been answered, Heather's done.
In this episode of Whispered Hiring, Andy Mowat speaks with Heather Doshay, Founder of Waypoint Works and former VP of People at Webflow and Head of Talent at SignalFire, about identifying and developing high-slope talent. Heather introduces her PEAKS framework for spotting individuals whose growth rate matches or exceeds company trajectory, and challenges conventional hiring wisdom on everything from why charisma can be a trap to how pairing up-and-comers with advisors often outperforms hiring proven executives.
Andy Mowat has built GTM engines for top companies throughout his career. He led Revenue Operations and Demand Gen at four unicorns, including scaling from $10M to $100M ARR at both Upwork and Culture Amp, and helping guide Box and Carta through IPO scale. With a passion for connecting people, Andy has advised executives on their careers for years and launched Whispered to make searching for executive roles less intimidating.
Learn more about about Whispered: www.whispered.com
Interact with AI Andy: www.whispered.com/whisper-search