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Conversation
Highlights
In this episode of Unicorn Marketers, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey as a remote-first company, the challenges of managing a globally distributed team, and the strategies they’ve used to scale while staying customer-centric.
Key Topics Discussed:
- How Deel became the fastest-growing B2B startup, embracing remote work from inception.
- Leslie’s biggest marketing failure and the lessons learned about community building.
- The differences between leading marketing at Deel vs. Atlassian and adapting to remote-first cultures.
- Strategies Deel uses to build trust in a fast-moving, remote environment.
- Deel’s approach to hiring global talent outside of traditional tech hubs.
- How Leslie manages a 60-person marketing team across multiple time zones and cultures.
- Why Deel prioritizes customer-centricity, with leadership directly engaging with customers.
- How AI tools like MidJourney and content creation automation are helping Deel’s marketing team.
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