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Strategic Communications Advisory For Visionary Founders
Mike hires his head of revenue operations within one month of joining any company because this person serves dual functions: analytical brain trust and organizational ambassador. As he puts it: "I see as a CRO, that's my brain trust. That is my critical must have right hand person" who keeps him accountable to the CEO and cross-functional stakeholders while driving business fundamentals.
Mike maintains a bright-line rule: executive-level roles never get posted publicly. The requirements are too customized to your stage and environment, you can't disclose what you're really looking for without giving competitors intelligence, and you'll get flooded with wildly unqualified candidates. VP-level roles always get posted to access talent beyond your network.
Mike uses a "skills, knowledge, experiences" framework to future-proof leadership hires for what the business needs in 24-36 months. This prevents the cycle of hiring executives who "out kick their coverage" and need replacing every two years. He focuses on candidates who can think ahead and help operationally prepare for the company's long-term vision.
Mike's litmus test for senior candidates is simple but revealing: "if I can get into a business conversation with you, then we're cooking. If you're just waiting for me to ask the next question, this is going horribly bad." He structures interviews around real business scenarios and current decision points rather than theoretical case studies.
Mike negotiates difficult personnel decisions and performance issues before his new executives join, preventing them from inheriting bad situations that consume political capital in their first 90 days. He pre-maps their first three weeks of meetings with specific agendas to ensure foundational knowledge transfer and early wins.
In this episode of How I Hire, Andy Mowat speaks with Mike Weir, CRO of Finalis and former CRO of G2, about his tactical approach to executive hiring at inflection points. Mike shares the specific methodologies he uses to assess leadership gaps when joining early-stage companies, restructure inherited hiring processes mid-flight, and design roles that prevent the expensive cycle of executive turnover. His contrarian insights on posting strategy, interview control dynamics, and pre-emptive problem solving reveal how intentional hiring decisions compound organizational velocity.
Andy Mowat has built GTM engines for top companies throughout his career. He led Revenue Operations and Demand Gen at four unicorns, including scaling from $10M to $100M ARR at both Upwork and Culture Amp, and helping guide Box and Carta through IPO scale. With a passion for connecting people, Andy has advised executives on their careers for years and launched Whispered to make searching for executive roles less intimidating.
Learn more about about Whispered: www.whispered.com
Interact with AI Andy: www.whispered.com/whisper-search