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Actionable
Takeaways

Prioritize RevOps as Your Critical First Hire Within 30 Days:

Mike hires his head of revenue operations within one month of joining any company because this person serves dual functions: analytical brain trust and organizational ambassador. As he puts it: "I see as a CRO, that's my brain trust. That is my critical must have right hand person" who keeps him accountable to the CEO and cross-functional stakeholders while driving business fundamentals.

Never Post C-Suite Roles Due to Competitive Intelligence Risks:

Mike maintains a bright-line rule: executive-level roles never get posted publicly. The requirements are too customized to your stage and environment, you can't disclose what you're really looking for without giving competitors intelligence, and you'll get flooded with wildly unqualified candidates. VP-level roles always get posted to access talent beyond your network.

Design Roles for Future Needs, Not Current Gaps:

Mike uses a "skills, knowledge, experiences" framework to future-proof leadership hires for what the business needs in 24-36 months. This prevents the cycle of hiring executives who "out kick their coverage" and need replacing every two years. He focuses on candidates who can think ahead and help operationally prepare for the company's long-term vision.

Use Business Conversations as Your Primary Interview Filter:

Mike's litmus test for senior candidates is simple but revealing: "if I can get into a business conversation with you, then we're cooking. If you're just waiting for me to ask the next question, this is going horribly bad." He structures interviews around real business scenarios and current decision points rather than theoretical case studies.

Resolve Personnel Problems Before New Executives Start:

Mike negotiates difficult personnel decisions and performance issues before his new executives join, preventing them from inheriting bad situations that consume political capital in their first 90 days. He pre-maps their first three weeks of meetings with specific agendas to ensure foundational knowledge transfer and early wins.

Conversation
Highlights

In this episode of How I Hire, Andy Mowat speaks with Mike Weir, CRO of Finalis and former CRO of G2, about his tactical approach to executive hiring at inflection points. Mike shares the specific methodologies he uses to assess leadership gaps when joining early-stage companies, restructure inherited hiring processes mid-flight, and design roles that prevent the expensive cycle of executive turnover. His contrarian insights on posting strategy, interview control dynamics, and pre-emptive problem solving reveal how intentional hiring decisions compound organizational velocity.

Topics discussed:

  • Why head of revenue operations is the critical first hire within 30 days of any CRO joining: Serving as brain trust for business fundamentals while functioning as organizational ambassador who keeps leadership accountable to cross-functional stakeholders and long-term planning.
  • The precise methodology for inheriting in-process executive searches: How Mike evaluates existing candidates without prior team bias, uses the interview process to calibrate expectations with peer leadership, and reshapes job requirements mid-search when business needs shift.
  • The bright-line rule for executive recruitment: C-suite roles never get posted due to competitive intelligence risks and requirement customization needs, while VP-level roles always get posted to access talent pools beyond homogeneous networks—with specific tactics for managing high-volume applications.
  • Strategic role architecture decisions: When to hire Chief Sales Officer versus full-stack CRO based on company stage and CEO capacity, including the trade-offs of having the CEO become the final go-to-market decider and required operational depth this demands.
  • The “business conversation litmus test” for senior leadership interviews: If candidates cannot engage in strategic dialogue about real company challenges and offer substantive questions within the first interaction, they lack the executive presence required for autonomous leadership roles.
  • Mike’s pre-structured onboarding methodology: A meticulously mapped 3-week schedule with defined meeting agendas for peer introductions, foundational knowledge transfer, and strategic context—designed to accelerate time-to-impact while securing early wins before complex problem inheritance.
  • The preemptive talent management approach: Why Mike negotiates difficult personnel decisions and active performance issues before new executive hires start, preventing them from absorbing political damage and relationship capital loss in their first 90 days.
  • Technical assessment frameworks for executive hiring: Using real business scenarios and current decision points as case studies to evaluate thinking processes, stakeholder engagement approaches, and decision-making frameworks rather than theoretical responses.

 

ABOUT YOUR HOST: 

Andy Mowat has built GTM engines for top companies throughout his career. He led Revenue Operations and Demand Gen at four unicorns, including scaling from $10M to $100M ARR at both Upwork and Culture Amp, and helping guide Box and Carta through IPO scale. With a passion for connecting people, Andy has advised executives on their careers for years and launched Whispered to make searching for executive roles less intimidating.

Learn more about about Whispered: www.whispered.com

Interact with AI Andy: www.whispered.com/whisper-search

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