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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ofer Ronen, CEO & Co-Founder of Tomato.ai, an accent softening platform that’s raised $12 Million in funding.
Here are the most interesting points from our conversation:
Ofer emphasizes the importance of startups focusing on a specific problem, perfecting it, and becoming known for that solution before considering expansion. This prevents dilution of efforts and builds a solid foundation for future growth.
Closing large deals with enterprise clients can take up to 18 months. Ofer’s experience shows that perseverance, navigating internal gatekeepers, and succeeding in pilot programs are critical to unseating entrenched competitors and winning multi-million-dollar contracts.
Rather than automating away human roles, Ofer believes in using AI to augment human capabilities. By offering “human superpowers,” such as accent softening, companies can improve both employee performance and customer satisfaction while maintaining a human touch.
Ofer highlights the importance of investing in SEO from the beginning. As SEO strategies take time to mature, early investments ensure that by the time the business is ready to scale, it is discoverable and has an established digital presence.
Accent AI is a nascent category, and Tomato.ai is strategically positioning itself as a leader. Ofer recommends that startups looking to enter emerging categories need to define their niche, understand the market potential, and be prepared to educate and create demand as the space matures.
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