5 Critical Go-to-Market Lessons from a Veteran Tech Founder-Turned-VC

5 Critical Go-to-Market Lessons from a Veteran Tech Founder-Turned-VC

When Axel Bichara launched his first tech startup in 1987, venture capital was a different world. In a recent episode of Category Visionaries, the Balcony VC founding partner shared hard-won insights from both sides of the table – as a founder who successfully exited in 1991, and as an investor who’s weathered multiple market cycles.

Here are the key go-to-market lessons that remain relevant for today’s founders:

1. Product-Market Fit Demands 100% Solution Many founders rush to scale before truly achieving product-market fit. As Axel explains, “If you solve 99% of somebody’s problem, nobody will buy the product. You need to solve 100% of your customers problem.” This perfectionist approach to product development might seem counterintuitive in an era of MVPs and rapid iteration, but it’s crucial for sustainable growth.
2. Capital Efficiency as a Competitive Advantage The days of growth at all costs are over. “It is more than ever capital efficiency and low burn rates, especially until you have product market fit and business model proof,” Axel emphasizes. This focus on capital efficiency isn’t just about survival – it’s about building a sustainable competitive advantage that can weather market downturns.
3. Team Quality Extends Beyond Founders While many focus solely on founding team dynamics, Axel takes a broader view: “Who are your co-founders? Who are your employees, but also who are your advisors, who are your board members? You’re only as good as a team you’re playing on.” This holistic approach to team building creates a stronger foundation for growth.
4. Market Size Trumps Everything No amount of exceptional execution can overcome a limited market opportunity. As Axel notes, “The one thing you can’t fix is a market opportunity.” This means founders need to think bigger from the start: “It needs to be a large market opportunity because the one thing you can’t fix is a market opportunity.”
5. Creative Technology Meets Societal Trends Success isn’t just about building great technology – it’s about understanding how that technology intersects with broader societal changes. Axel looks for “creative technologists” who can “understand technology but who have the creativity to see into the future, 5-10 years into the future and leverage trends in society to a vision for a company and are able to articulate that.”

The Reality Check on Building Value Perhaps the most important lesson is the need for patience and focus on fundamentals. “In the long term, you really only make money if you build great businesses,” Axel states. This might seem obvious, but it’s a crucial reminder in an era where raising capital or achieving unicorn status is often mistaken for success.

The current market reset is forcing a return to these fundamentals. As Axel observes, “What has changed in the last year is that we are coming back to a more normal business environment which is likely to make it more difficult to make investments, build companies, going to be more back to the fundamentals of business building.”

This environment might seem challenging, but it also creates opportunities for founders who embrace these principles. “We have the saying it takes most overnight successes take ten years,” Axel reminds us. The key is maintaining focus on building real value while having the patience to see it through.

For founders navigating today’s market, these lessons offer a roadmap for sustainable growth. The pendulum swing back to fundamentals isn’t just a temporary adjustment – it’s a return to the proven principles that have always underpinned successful company building. As Axel puts it, “Every company becomes what we call an execution play eventually, where you just need to execute really well over many years to win against competition and get ready for that.”