Cybersecurity Builders Where cybersecurity builders talk GTM
Episode Directory
Peter Dvorak
Founder & CEO of Wultra
How Wultra built category leadership as the only post-quantum provider for banking digital identity | Peter Dvorak
Matthew Howard
SVP & CMO of Virtru
How to Time Analyst Relations for Maximum Category Impact
Mike Janke
Co-Founder of Data Tribe
Funding the Future: Mike Janke, Co-Founder of Data Tribe
Guy Tytunovich
Creating the Go to Market Security Category with CHEQ’s Guy Tytunovich
Tom Jermoluk
CEO of Beyond Identity
Tom “TJ” Jermoluk: The GTM Storyteller of Beyond Identity ($1.1 Billion Valuation)
Dimitri Sirota
CEO & Co-Founder of BigID
Dimitri Sirota: The GTM Story of BigID ($1.25 Billion Valuation)
Kyle Hanslovan
CEO & Co-Founder of Huntress
What happens when you outgrow your messaging? w/ Huntress CEO Kyle Hanslovan
Joshua Motta
CEO & Co-Founder of Coalition
Joshua Motta: How Coalition Created the “Active Insurance” Category ($5B Valuation)
Oren Kaniel
CEO & Co-Founder of AppsFlyer
Oren Kaniel: The GTM Story of AppsFlyer ($2 Billion Valuation)
Rohan Sathe
Co-Founder & CEO of Nightfall AI
How Nightfall AI uses CISO dinners to generate pipeline | Rohan Sathe
Bob Tinker
CEO & Co-Founder of BlueRock
How BlueRock identified three distinct buyer personas by asking “How would you describe what we do to your peers?” | Bob Tinker
Michael Assraf
CEO & Founder of Flamingo
How Flamingo generated 1,000 waitlist signups before launching a product using a free community tool | Michael Assraf
Carole Winqwist
CMO of GitGuardian
How to Win with Rapid Response: GitGuardian’s Media Playbook
Eddie DeCurtis
Co-Founder and CEO of Shush
How Shush differentiated against competitors by solving business operations, not just deploying technology | Eddie DeCurtis, Co-Founder & CEO of Shush Inc.
Amit Gupta
Senior Director of Marketing Operations of Fortanix
Why Marketing Ops Should Be Your First GTM Hire
Alan LeFort
CEO of StrongestLayer
How StrongestLayer achieved 85% meeting-to-POC and 100% POC-to-win rates using transparent one-week pilots | Alan LeFort
Insights
Inside the Creation of the Identity Orchestration Category
Analysts as Category Creation Partners: Beyond the Pay-to-Play Myth
Moat Building in New Categories: The Art of Creating Defensibility Before Competition Arrives
The Dirty Dozen Framework: A Battle-Tested Approach to Category Creation
5 Go-to-Market Lessons from CrowdSec’s Journey to 110,000 Users
Beyond Honeypots: CrowdSec’s Vision for Real-Time Threat Intelligence
Why Product-Led Growth Fails in Cybersecurity: Lessons from CrowdSec’s Success
How CrowdSec Built a 110,000-Strong Security Network Without Revenue: A Product-Led Growth Story
The Category Chaos of Cybersecurity: Why CrowdSec is Embracing the Blue Ocean
5 Go-to-Market Lessons from Anjuna’s Journey in Creating a New Category
Lessons From Creating the Confidential Computing Category: Anjuna’s Playbook
What is Confidential Computing? Anjuna CEO Explains the Future of Data Security
The Origin Story of Anjuna: When Two Intelligence Officers Decided to Revolutionize Cloud Security
The MSP Channel Strategy: How Kyle Hanslovan Scaled Huntress to 110,000 Clients
5 Unconventional Go-to-Market Lessons from Huntress’s $160M Journey
Kyle Hanslovan’s Fundraising Advice for Cybersecurity Founders: Lessons from a $160M Journey
Huntress’s Channel Partner Epiphany: The Key to Scaling to $100M ARR
How Huntress Grew to $100M in ARR
Huntress’s Category Creation: Lessons from the Cybersecurity Trenches
How Huntress Won the SMB Cybersecurity Market