The Cyber Front Lines Where The Cyber Builders talk GTM
Episode Directory
Megan Howard
VP of Marketing of Vali Cyber
Do Webinars Still Work in Cybersecurity?
Tony Scott
CEO & President of Intrusion
How the ex-White House CIO turned around a failing cybersecurity company by fixing the product first | Tony Scott
Tony Lombardo
VP of Marketing of ThreatModeler Software
Why 99% of Cybersecurity Marketers Are Doing Demand Gen Wrong
Ben Levine
Senior Director of Product Management and Marketing of Axiado Corporation
Building Marketing Guidelines That Actually Stick Across Teams
Adam Cecchetti
CEO & Co-Founder of Staris AI
Adam Cecchetti, CEO & Co-Founder of Staris AI: $5.7 Million Raised to Build Total Context Security for Application Protection
Jessica Pratt
Director of Marketing and Communications of Peak Metrics
How PeakMetrics Turns Product Data Into Marketing Gold
Diana Rabba
Head of Marketing of Exein
Long Game Marketing: Building Trust in High-Stakes B2B Sales
Harley Sugarman
Founder & CEO of Anagram
Harley Sugarman, Founder & CEO of Anagram: $10 Million Raised to Transform Human-Driven Security
Lisa O’Reilly
Vice President of Marketing of iVerify
How iVerify’s First Marketing Hire Built a Research-Driven Engine
Carolyn Crandall
CEO, Advisor, GTM IT/IS, xCMO CEO, Advisor, GTM IT/IS, xCMO of Marticulate
Should You Really Become a Fractional CMO? (Ft. Carolyn Crandall)
Dan Lowden
CMO of Blackbird.AI
How to Create a Category: Dan Lowden’s 8-Exit CMO Playbook
Ken Bagnall
CEO & Founder of Silent Push
Ken Bagnall, CEO & Founder of Silent Push: $22 Million Raised to Transform Threat Intelligence Through Adversary Infrastructure Monitoring
Bill Moore
CEO and Founder of XONA
Bill Moore, CEO and Founder of XONA: $30 Million Raised to Build the Future of OT User Access
Russell Spitler
CEO & Co-Founder of Nudge Security
Russell Spitler, CEO & Co-Founder of Nudge Security: $17 Million Raised to Build the Future of SaaS Security
Sebastian Stranieri
CEO & Founder of VU Security
Sebastian Stranieri, CEO & Founder of VU Security: $24 Million Raised to Build the Future of Digital Identity & Fraud Prevention
Itzik Alvas
CEO & Co-Founder of Entro Security
Itzik Alvas, CEO & Co-Founder of Entro Security: $24 Million Raised to Build the Future of Non-Human Identity Management
Insights
Inside the Creation of the Identity Orchestration Category
Analysts as Category Creation Partners: Beyond the Pay-to-Play Myth
Moat Building in New Categories: The Art of Creating Defensibility Before Competition Arrives
The Dirty Dozen Framework: A Battle-Tested Approach to Category Creation
5 Go-to-Market Lessons from CrowdSec’s Journey to 110,000 Users
Beyond Honeypots: CrowdSec’s Vision for Real-Time Threat Intelligence
Why Product-Led Growth Fails in Cybersecurity: Lessons from CrowdSec’s Success
How CrowdSec Built a 110,000-Strong Security Network Without Revenue: A Product-Led Growth Story
The Category Chaos of Cybersecurity: Why CrowdSec is Embracing the Blue Ocean
5 Go-to-Market Lessons from Anjuna’s Journey in Creating a New Category
Lessons From Creating the Confidential Computing Category: Anjuna’s Playbook
What is Confidential Computing? Anjuna CEO Explains the Future of Data Security
The Origin Story of Anjuna: When Two Intelligence Officers Decided to Revolutionize Cloud Security
The MSP Channel Strategy: How Kyle Hanslovan Scaled Huntress to 110,000 Clients
5 Unconventional Go-to-Market Lessons from Huntress’s $160M Journey
Kyle Hanslovan’s Fundraising Advice for Cybersecurity Founders: Lessons from a $160M Journey
Huntress’s Channel Partner Epiphany: The Key to Scaling to $100M ARR
How Huntress Grew to $100M in ARR
Huntress’s Category Creation: Lessons from the Cybersecurity Trenches
How Huntress Won the SMB Cybersecurity Market