Cybersecurity Builders Where cybersecurity builders talk GTM
Episode Directory
Joe Levy
CEO of Sophos
Joe Levy, CEO of Sophos: $1.5 Billion ARR and the Future of Cybersecurity at Scale
Julie Preiss
Chief Marketing Officer of Centripetal
Why Your Cybersecurity Brand Sounds Like Everyone Else
Peter Dvorak
Founder & CEO of Wultra
How Wultra built category leadership as the only post-quantum provider for banking digital identity | Peter Dvorak
Matthew Howard
SVP & CMO of Virtru
How to Time Analyst Relations for Maximum Category Impact
Mike Janke
Co-Founder of Data Tribe
Funding the Future: Mike Janke, Co-Founder of Data Tribe
Guy Tytunovich
Creating the Go to Market Security Category with CHEQ’s Guy Tytunovich
Tom Jermoluk
CEO of Beyond Identity
Tom “TJ” Jermoluk: The GTM Storyteller of Beyond Identity ($1.1 Billion Valuation)
Dimitri Sirota
CEO & Co-Founder of BigID
Dimitri Sirota: The GTM Story of BigID ($1.25 Billion Valuation)
Kyle Hanslovan
CEO & Co-Founder of Huntress
What happens when you outgrow your messaging? w/ Huntress CEO Kyle Hanslovan
Joshua Motta
CEO & Co-Founder of Coalition
Joshua Motta: How Coalition Created the “Active Insurance” Category ($5B Valuation)
Oren Kaniel
CEO & Co-Founder of AppsFlyer
Oren Kaniel: The GTM Story of AppsFlyer ($2 Billion Valuation)
Rohan Sathe
Co-Founder & CEO of Nightfall AI
How Nightfall AI uses CISO dinners to generate pipeline | Rohan Sathe
Bob Tinker
CEO & Co-Founder of BlueRock
How BlueRock identified three distinct buyer personas by asking “How would you describe what we do to your peers?” | Bob Tinker
Michael Assraf
CEO & Founder of Flamingo
How Flamingo generated 1,000 waitlist signups before launching a product using a free community tool | Michael Assraf
Carole Winqwist
CMO of GitGuardian
How to Win with Rapid Response: GitGuardian’s Media Playbook
Eddie DeCurtis
Co-Founder and CEO of Shush
How Shush differentiated against competitors by solving business operations, not just deploying technology | Eddie DeCurtis, Co-Founder & CEO of Shush Inc.
Insights
Inside the Creation of the Identity Orchestration Category
Analysts as Category Creation Partners: Beyond the Pay-to-Play Myth
Moat Building in New Categories: The Art of Creating Defensibility Before Competition Arrives
The Dirty Dozen Framework: A Battle-Tested Approach to Category Creation
5 Go-to-Market Lessons from CrowdSec’s Journey to 110,000 Users
Beyond Honeypots: CrowdSec’s Vision for Real-Time Threat Intelligence
Why Product-Led Growth Fails in Cybersecurity: Lessons from CrowdSec’s Success
How CrowdSec Built a 110,000-Strong Security Network Without Revenue: A Product-Led Growth Story
The Category Chaos of Cybersecurity: Why CrowdSec is Embracing the Blue Ocean
5 Go-to-Market Lessons from Anjuna’s Journey in Creating a New Category
Lessons From Creating the Confidential Computing Category: Anjuna’s Playbook
What is Confidential Computing? Anjuna CEO Explains the Future of Data Security
The Origin Story of Anjuna: When Two Intelligence Officers Decided to Revolutionize Cloud Security
The MSP Channel Strategy: How Kyle Hanslovan Scaled Huntress to 110,000 Clients
5 Unconventional Go-to-Market Lessons from Huntress’s $160M Journey
Kyle Hanslovan’s Fundraising Advice for Cybersecurity Founders: Lessons from a $160M Journey
Huntress’s Channel Partner Epiphany: The Key to Scaling to $100M ARR
How Huntress Grew to $100M in ARR
Huntress’s Category Creation: Lessons from the Cybersecurity Trenches
How Huntress Won the SMB Cybersecurity Market