GTM Tech Builders Where founders talk technology building & adoption
Episode Directory
Mark Keaney
Chief Revenue Officer of Greenfly
How Greenfly doubled revenue and headcount by staying inside three tightly defined verticals instead of expanding TAM | Mark Keaney
Daniel Frohnen
Founder and Fractional CMO of FrohnenGTM
Category Design Is a Company Strategy, Not a Marketing Exercise
Andrea Bailiff-Gush
Head of Marketing of Reco
Why Category Creation Is a Trap (And What Actually Works)
Corey Kleinbauer
Fractional Chief Revenue Officer and Founder of Kleinbauer
The 3-question rule Corey Kleinbauer uses to diagnose a broken pipeline | Corey Kleinbauer
Avi Avital
VP of Customer Success of Nimble
How Nimble evolved CSMs from technical support to revenue owners with NRR/NGR targets | Avi Avital
Dirk Wolf
CEO of Market Logic Software
How Market Logic rebuilt customer segmentation to stop optimizing for the loudest accounts | Dirk Wolf
Adam Haskew
Associate Director, Brand Experience at Redis of Redis
How Redis trained a custom GPT on rebrand documentation to automate brand compliance | Adam Haskew
Matt Martin
CEO & Co-Founder of Clockwise
Why organic referrals drive 80% of Clockwise’s growth after a decade of marketing experiments | Matt Martin
Alex Mann
Head of Growth of Lunos
What’s the ROI of Bringing a Horse to Wall Street? (Ft. Alex Mann)
Sam Kellett
Head of Marketing of ProfitMetrics.io
Why ROAS Is Lying to Your CFO About Campaign Performance
Woody Klemetson
Founder of AskElephant
How AskElephant achieved 400% growth with zero marketing spend | Woody Klemetson
Franklin Morris
Vice President, Marketing of Alloy.ai
Why ChatGPT Converts 30x Better Than Your Website
Natasha Woods
Senior Director Communications of The Linux Foundation
How GitLab’s comms team workshopped the “iPhone for DevOps” analogy for CNBC’s IPO interview | Natasha Woods
Vitaly Pecherskiy
CEO and Co-founder of StackAdapt
Building stackadapt: how three founders turned failure into a 1,600-person company | Vitaly Pecherskiy
Steve Keifer
Chief Marketing Officer of Ordway
100K Outbound Emails Monthly Without Getting Blocked
Sarah Gavin
Interim Chief Marketing Officer; Chief Communications Officer of Zendesk
How Zendesk rebuilt a 40-person in-house comms team in 9 months and eliminated all agency spend | Sarah Gavin