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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Unicorn Builders. In today’s episode, we’re speaking with Doug Winter, CEO & Co-Founder of Seismic, a sales enablement platform that has raised $450 Million in funding.
Here are the most interesting points from our conversation:
When creating a new category, consistency is key. Stick to a core message or term and avoid frequent changes to ensure market and customer adoption.
Happy customers are your best growth engine. Focus on delivering value and maintaining satisfaction to encourage repeat business and cross-selling opportunities.
Identify and lean into your strengths as a company. Whether it’s selling to large enterprises or another niche, focus on what you’re best at rather than trying to appeal to everyone.
Building a new category takes time and perseverance. Be prepared for a multi-year journey before seeing widespread adoption and recognition.
As your company grows, bring in expertise where needed, such as hiring a CMO to guide your marketing efforts. This can be pivotal in scaling your brand and reaching new markets.
President of Remote
Marcelo Lebre: the Story of Remote ($3 Billion+ Valuation)
Co-Founder & CEO of Omada Health
Sean Duffy: the Story of Omada Health ($1+ Billion Valuation)
CEO & Co-Founder of Andela
Jeremy Johnson: the Story of Andela ($1.5 Billion Valuation)
Co-Founder and CEO of SambaNova
Rodrigo Liang: the Story of SambaNova ($5+ Billion Valuation)
Co-Founder of Paddle
Harrison Rose: the Story of Paddle ($1.4 Billion Valuation)
CEO & Co-Founder of Sendbird
John Kim: The GTM Story of Sendbird ($1+ Billion Valuation)
CEO & Co-Founder of Alation
Satyen Sangani: The GTM Story of Alation ($1.7 Billion Valuation)
Founder and CEO of Typeface
Abhay Parasnis: the Story of Typeface ($1 Billion Valuation)
CEO & Founder of Unqork
Gary Hoberman: the GTM Story of Unqork ($2B+ Valuation)
CEO of Beyond Identity
Tom “TJ” Jermoluk: The GTM Storyteller of Beyond Identity ($1.1 Billion Valuation)
CEO & Founder of Aura
Hari Ravichandran: the Story of Aura ($2.5 Billion Valuation)
Co-Founder of SumUp
Marc-Alexander Christ: the Story of SumUp ($8.5 Billion Valuation)
CEO & Co-founder of Bloomreach
Raj De Datta: the GTM Story of Bloomreach ($2.2 Billion Valuation)
CEO and Co-Founder of PointClickCare
Dave Wessinger: the Story of PointClickCare ($5 Billion Valuation)
Co-Founder, CFO & COO of Synthesia
Steffen Tjerrild: The Story of Synthesia ($1 Billion Valuation)
Co-Founder & CEO of Airbyte
Michel Tricot: the Story of Airbyte ($1.5 Billion Valuation)
CEO and Co-Founder of Starburst
Justin Borgman: the Story of Starburst ($3+ Billion Valuation)
CEO and Founder of Guideline
Kevin Busque: the Story of Guideline ($1.1B+ Valuation)
CEO of Timescale
Ajay Kulkarni: the Story of Timescale ($1+ Billion Valuation)
Co-Founder of VAST Data
Jeff Denworth: The Story of VAST Data ($9.1 Billion Valuation)
Co-Founder & Chief Sustainability Officer of RELEX Solutions
Johanna Småros: the Story of RELEX Solutions ($5.7 Billion Valuation)
CEO & Co-Founder of BigID
Dimitri Sirota: The GTM Story of BigID ($1.25 Billion Valuation)
CEO of 6sense
Jason Zintak: The GTM Story of 6sense ($5.2 Billion Valuation)
CEO and Co-founder of Newfront
Spike Lipkin: the GTM Story of Newfront ($2.2 Billion Valuation)
Co-Founder & CEO of Flexe
Karl Siebrecht: the Story of Flexe (1+ Billion Valuation)
Chairman and Co-Founder of Carbon
Joseph DeSimone: the Story of Carbon ($2.5 Billion Valuation)
CEO of Chronosphere
Martin Mao: The Story of Chronosphere ($1.6 Billion Valuation))
CEO & Co-Founder of AppsFlyer
Oren Kaniel: The GTM Story of AppsFlyer ($2 Billion Valuation)
Founder and CEO of SmartRecruiters
Jerome Ternynck: the Story of SmartRecruiter ($1.5 Billion Valuation)
CEO & Co-Founder of Swiftly
Henry Kim: The GTM Story of Swiftly ($1B+ Valuation)
CTO and Co-Founder of Copado
Federico Larsen: the Story of Copado ($1.2 Billion Valuation)
Co-Founder & CEO of Monte Carlo
Barr Moses: the GTM Story of Monte Carlo ($1.6 Billion Valuation)
CEO & Co-Founder of Alation
Satyen Sangani: The GTM Story of Alation ($1.7 Billion Valuation)
Team Member of Beta Technologies
Kyle Clark: the Story of Beta ($1.2 Billion Valuation)
CEO of StoreDot
Doron Myersdorf: the Story of StoreDot ($1.2 Billion Valuation)
CEO & Co-founder of Workrise
Michael Witte: Workrise: the GTM Story of Workrise ($3 Billion Valuation)
CEO and Co-Founder of Komodo Health
Arif Nathoo: the Story of Komodo Health ($3 Billion Valuation)
CEO and Founder of Paper
Philip Cutler: The GTM Story of Paper ($1.5B Valuation)
CEO of Lightspeed
Jean Paul Chauvet: the Story of Lightspeed ($2+ Billion Valuation)
Co-Founder and Co-CEO of Brex
Henrique Dubugras: the Story of Brex ($12 Billion+ Valuation)