S1 E2: Navigating Remote Marketing Leadership: Lessons from Paddle's CMO

Andrew Davies

Chief Innovation Officer

Bio

Andrew Davies serves as Chief Innovation Officer at Paddle, where he helps lead the company’s mission to provide complete payments infrastructure for over 5,000 software companies. Paddle has been ranked in the Deloitte Tech Fast50 for five consecutive years, raised over $295 million in funding, acquired ProfitWell, and continues to scale rapidly.

Previously, Andrew was Vice President of Corporate Marketing at Optimizely (formerly Episerver) following its acquisition of Idio. In that role, he led global strategy and execution across Demand Generation, Brand, Digital, ABM, and Content. Optimizely serves 8,000 customers and is recognized by analysts such as Gartner and Forrester as a leader in the Digital Experience Platform category. During his tenure, the company integrated five acquisitions, completed a full rebrand, and achieved significant growth in both pipeline and sales.

Before that, he co-founded Idio, where he served as Chief Marketing Officer and also led people operations. He helped build the company from the ground up into a market leader in B2B personalization, with a talented team based in New York, San Francisco, and London. Idio’s enterprise clients included Pegasystems, BNY Mellon, Fitch Group, and Pure Storage. The company raised over $13 million from institutional investors like Notion Capital, alongside a group of angel investors.

Andrew Davies serves as Chief Innovation Officer at Paddle, where he helps lead the company’s…

Company:

Paddle

Location:

London, England, United Kingdom

Description:

Managing global payments complexity for SaaS and digital product companies. We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere. Paddle manages global payments complexity for SaaS and digital product companies, so you don’t have to. Paddle operates as a Merchant of Record, managing global payments and currencies, fraud, customer billing support, and complying with every local sales tax rule on your behalf. That’s your operational needs handled. To truly scale everywhere, Paddle gives you insight into your revenue metrics, benchmarks your performance and gives you the tools and expert advice to accelerate your growth. We’re proud to serve over 4000 software and digital product companies, backed by world-class investors including KKR, FTV Capital, Kindred, Notion, and 83North.

Managing global payments complexity for SaaS and digital product companies. We’re the Merchant of Record…

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Highlights

In this episode of Unicorn Marketers, Andrew Davies, Chief Innovation Officer (previously CMO) of Paddle, shares his insights and experiences in building and managing a global remote marketing team. Andrew discusses Paddle’s marketing team structure, strategies for maintaining company culture in a remote environment, and the value of sourcing talent globally.

Key Topics Discussed:

Paddle’s marketing team structure, which is split into two motions: self-serve and sales-assisted, with teams focused on brand, demand, product marketing, and BDRs
Strategies for maintaining company culture in a remote environment, including using Slack for communication, allowing flexibility in schedules and time zones, and providing clarity on organizational goals and roles
The value of sourcing talent globally, not just from traditional tech hubs, and the success stories of remote hires like Karthik, who was brought on board due to his online presence and resonance with Paddle’s target market
The challenges of ensuring clarity and transparency in a remote organization, and how Paddle has addressed this through initiatives like the Paddle Operating Plan
The importance of offering a range of upskilling opportunities for remote teams, including conference attendance, learning courses, mentoring, and hands-on experience with new tools