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Welcome to another episode of Unicorn Builders. In today’s episode, we’re speaking with Chen Amit, CEO & Co-Founder of Tipalti, a finance automation platform that has raised over $8 Billion in funding.
Here are the most interesting points from our conversation:
Ensure your product addresses a significant pain point for your target customers. Continuous validation and adaptation are crucial for long-term success.
Find entrepreneurial customers willing to work with startups. Their feedback and support can be invaluable in refining your product and gaining early traction.
Identifying and focusing on the right market segment, such as the mid-market for Tipalti, can create a strong competitive advantage and drive growth.
As your company grows, invest in building a scalable sales organization with effective enablement programs and processes to manage larger teams.
Make decisions based on your deep understanding of the market and your product. Trust your instincts, especially when faced with critical choices that can impact the company's direction.